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Distribution and Tour Operators
Pages 3 (753 words)
Name: Instructor: Course: Date: Question 1 Spinning of Trip advisor means that it will be a single entity, operating on its own. This seems to bring challenge-full circumstances in the operation activity of Trip advisor. Trip advisor has been used to working under Expedia.
The negative reviews give the Trip advisor’s audience a wrong impression. Sometimes when a review occurs for ten times, it becomes hard to trust the site again. Other sites have aggregated reviews from Trip advisor, hence transferring the audience from Trip advisor to them; this becomes a challenge in that Trip advisor has to protect it rights even if it means having diplomatic agreements with this sites. This further takes precious time. The site’s future however looks bright, thanks to the numerous audiences who trust it. Its revenue keeps on increasing; a good and positive indicator of the trust it has acquired. The spinoff will also give this site a space for growth; this will be in terms of increase in operations, and advertising brands. This will be the greatest move since its assets will be unlocked. Question 2 Pay per click, also referred to as cost per click, is a service which operates on the basis of paying a website owner, whenever an advisement is clicked upon. This service is very helpful in advertising of company products, or even services; however, it can sometimes be underestimated as a promotional distribution channel, because of several factors. ...
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