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Essay sample - Critical appraisal of a Harrogate Stakeholder framework
Pages 4 (1004 words)
Events are important for the tourism industry, since they increase the reputation of the destination, confers economic benefits, attracts more visitors and creates a positive image for the destination. Tourism events mostly entail meetings, sports, entertainment and leisure activities. …
The skills required for organizations of such events include a competitive bidding process, incentives and reward schemes and exposure to risks. Knowledge of appropriate marketing tools such as virtual events that allows people to participate in destination events by obtaining materials from the web is vital.
As a leading British conference and exhibition town, Harrogate’s poor infrastructure is detrimental to its status as an International event destination. Poor transport links and lack of hotel rooms caused one of the major visitor organizations to change its destination to Manchester. In working with other stakeholders groups, the destination will benefit a lot. This is so because, the government will act as a catalyst in speeding up the destinations promotion, through policy and legislative formulations as well as funding. Since there lacks good service link of the town with other major towns such as London, while traffic congestion is huge during major events, the collaboration of the destination with the government and other relevant authorities will see it benefit in terms of improved transport facilities. Other organizations such as the Puma hotel will enable t provide ample facilities to satisfy its clientele and build a good reputation for more visits from other different groups. There are two major aspects that can be applied to ensure that this Event Destination is no longer in a losing end. The application of the Inter-organizational Relationship and Organization theory, coupled with the Gartrell’s destination team model. Harrogate is a popular destination due to its exhibition halls, integrated and sophisticated conference, excellent accommodation, spacious parklands and gardens, hotels, bars and restaurants located in close proximity, its competitiveness is deterred by the transport infrastructure. ...
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