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How to use marketing mix buile Chiang Rai province as a destination during winter season - Assignment Example
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How to use marketing mix buile Chiang Rai province as a destination during winter season? How to use marketing mix buile Chiang Rai province as a destination during winter season College Name Subject Abstract Chiang Rai province in Thailand is a renowned tourist destination for foreign tourists as it is having cool, thick forest, elephant camps, majestic waterfalls and hill-tribe villages…
This research essay will make an earnest attempt to research the possibilities making Chiang Rai as the most attractive winter tourist destination for golf, adventure and medical tourism in an exhaustive manner. CHAPTER 1 – LITERATURE REVIEW In the last decade, tourism industry is one of the major revenue earners for the Thailand economy, and tourism accounted about 7% of its GDP (Gross Domestic Product). (TAT 2010). Tourism Authority of Thailand (TAT) has launched various programs to promote the tourist industry both domestic and inbound one with attractive slogans like “ Unseen Thailand “, & “ Amazing Thailand.” The revenues generated through tourism industry are mainly meant for income distribution to various regions of Thailand and for economic growth, including Chiang Rai province. (Suppapanya & Banjongsiritas, 2009). According to TAT, about 14,584,226 international tourists arrived in Thailand in 2008 14,149,841 international tourists arrived in Thailand in 2009 alone. ...
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