Kenya, one of the countries in East African region, has for decades now proved to be one of the world’s best tourism destinations. It is widely to be having game reserves and national parks that keep some of the world’s biggest wildlife such as wildebeests, elephants, rhinos, giraffes, hippopotamus, camels, lions, cheetahs, zebras among other numerous interesting wild animals which attract tourists. Apart from the wild animals, the country is also rich in clean and plenty of nice beaches along its coastline with nice hotels and sun bathing facilities where both international and domestic tourists prefer to spend their holidays at. The great wildebeest migration which also takes place for three consecutive months each year also happens to be one of the largest tourist attractions products in Kenya.
The tourism industry of Kenya has recently largely expanded given the good and warm cordial relations that the country has with both the neighboring countries as well as other countries abroad. However, following the recent Westgate Mall terrorist attack that took place in the Kenya’s capital city, Nairobi, the country’s tourism industry has largely been affected (James, 2013). This season being a high season for the tourism industry, most of the hotels currently record at most 25% their normal capacity. This is not as expected for all high seasons for tourism in this country where more hotels would be recording close to 95% their normal capacity on a daily basis. This marketing plan is therefore aimed at restructuring the Kenya’s tourism Industry and ensuring that tourists are assured of their security so that the tourism industry can recover from this big blow.