StudentShare solutions
Triangle menu

Tourism in Mexico - Essay Example

Not dowloaded yet

Extract of sample
Tourism in Mexico

Mexico’s temperature and unique culture, which is a blend of European (predominantly Spanish) and Meso-American cultures, make good tourist attraction. Tourist season peaks during mid-summer, December, Easter holiday and Spring Break. Tourist season is not without brief surges over winter. WTTC notes that Mexico’s tourism consumer segment comprises mostly college and university students from the US and Canada. It indicates as well a burgeoning consumer segment of local tourists with the emergence of an affluent middle class in Mexico. Mission Statement According to Mexico’s Tourist Board, the mission statement is to elevate the country’s attractiveness to tourists through addressing a wide range of tourist needs. The goal is to make Mexico the leading leisure tourism destination through a comprehensive program of research, promotions, advertising, social media, public relations, Internet marketing, and other marketing strategies. Their mission statement also includes promoting environmental sustainability under the auspices of the going green movement. (Wilkerson 47) Pillars of Tourism Mexico is endowed with enormous tourist resources ranging from historical artifacts and lavish beach resorts to geographical terrain and a unique culture. Mexico City, an ancient Meso-American city, is a major tourist attraction in itself with the National Museum of Anthropology and History, Metropolitan Cathedral and Mexican National Palace (Berger & Wood 78). On the Pacific coast lays Acapulco Bay and Cabo San Lucas, which are major tourist attraction sites. Sun bathers often frequent the beautiful beach resorts at the San Jose del Cabo, Baja California Sur stretching all the way Ixtapa and the Riviera Maya costal strip where they find the Playa del Carmen beach town. Meso-American ruins include "The Castle" of Chichen-Itza, which is one of the New Seven Wonders. Tourists have also expressed a growing curiosity to the unique culture especially as it relates to the love of football as a sport, mode of dressing and the unmatched traditional cuisine, which is an integral part of the Mexican culinary delights (World Economic Forum 1). Competitiveness Mexico emerges as a key player in the global tourism industry with its tourism sector registering an inflow of billions of dollars every year. The tourist competitiveness of any given country is a measure of the capacity of that country to create a higher proportionate growth rate and wealth capacity than other countries. Mexico’s competitiveness is thus the extent to which it can produce tourist services that overcome global market challenges under free and equitable market conditions while increasing the national income at home. In 2011, the Travel and Tourism Competitiveness Report, which included 139 major global tourist competitors, highlighted Mexico’s competitiveness under the auspices of the Travel and Tourism Competitive Index (World Travel and Tourism Council 1). The TCCI is a measure of the factors that make a country a major tourist attraction by way of comparison of recent patterns and tourist trends and the factors responsible for such trends (Theobald 6). TCCI elaborates how these trends contribute to the tourism sector of the given country. Mexico’s Travel and Tourism ...Show more

Summary

Tourism in Mexico Introduction As the leading tourist destination in Latin America stretching out through the entire Caribbean, Mexico’s travel and tourism economy grew by an estimated 3.8 % in 2011. Sources retrieved from the World Travel and Tourism Council (WTTC) annals indicate that this growth contributes to approximately 13.2 % of the country’s Gross Domestic Product (GDP)…
Author : marlinschroeder
Tourism in Mexico essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Tourism in Mexico"
with a personal 20% discount.
Grab the best paper

Related Essays

Sustainable Tourism
In understanding the weight of this statement, one requires to understand the meaning of sustainable tourism, which refers to tourism aimed at making little impact on the local culture and the environment whilst creating and sustaining employment for the local people.
8 pages (2000 words) Essay
Tourism and the Media
The paper also discusses about the media and social sites that have played a significant role in the pandemic period by publishing several related articles for the public. Swine flu or influenza is a ‘respiratory disease’ of pigs which is caused through ‘type A’ influenza that frequently results in epidemic flu among pigs. This virus is the basis of high level illness but results in low death rate.
13 pages (3250 words) Essay
Introduction to Tourism Management
A. What is travel and tourism? As per the World Tourism Organisation (WTO), which is an affiliated body of UN, tourism is defined as “activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes” (World Tourism Organisation, 1995, 1).
6 pages (1500 words) Essay
Ethical tourism practices in Cancun
There are various elements of the analysis that has been used in this regard, as follows: Cancun is a beautiful sun kissed island located in Mexico. It has been reared and marketed as an exclusive hot spot for tourists from all over the world. The exclusivity of this island lies in the fact that it has been kept closed to the local crowd thus making this beautiful island an ideal retreat for tourists of all categories without any interference from local public.
12 pages (3000 words) Essay
Sex Tourism
This paper undertakes an essential analysis of sex tourism and Hospitality industry in the background of three of the major tourist destinations
40 pages (10000 words) Essay
Health Tourism
An important reason for health tourism is the financial savings that can be ensured by obtaining specific medical treatments from particular destinations. Patients’ travel is facilitated by websites and travel agents providing well-developed programmes which include all the required services from travel and hospitality to hospital services.
3 pages (750 words) Essay
A critique of tourism policy and planning in Mexico
It has been apparently observed that there has been constant increase in the number of international visitors to the country (Visa, 2013).
16 pages (4000 words) Essay
Country briefing paper mexico
Due to its location between the two American continents, it is being influenced by both the continents’ political, social, economic, cultural and many more aspects. Mexico has been under Spanish rule for close to three centuries,
17 pages (4250 words) Essay
Security Policy Brief on Mexico
As the world grapples with terrorism threats from Asian countries, insecurity in Mexico country is another issue that will require its immediate attention. On the positive face of this country, it is known for its beautiful sceneries and friendly climates
4 pages (1000 words) Essay
Attaining sustainable tourism
Tourism is one of the sources of government revenues and its utility establishes its significance among people. Proper management for meeting consumers’ expectations and for sustainability is therefore important. Analysis of the legislation and factors to effective tourism management informs need for more laws for promoting tourism.
2 pages (500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation