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Name Course Tutor Date Tourism in Mexico Introduction As the leading tourist destination in Latin America stretching out through the entire Caribbean, Mexico’s travel and tourism economy grew by an estimated 3.8 % in 2011. Sources retrieved from the World Travel and Tourism Council (WTTC) annals indicate that this growth contributes to approximately 13.2 % of the country’s Gross Domestic Product (GDP).
Mexico’s temperature and unique culture, which is a blend of European (predominantly Spanish) and Meso-American cultures, make good tourist attraction. Tourist season peaks during mid-summer, December, Easter holiday and Spring Break. Tourist season is not without brief surges over winter. WTTC notes that Mexico’s tourism consumer segment comprises mostly college and university students from the US and Canada. It indicates as well a burgeoning consumer segment of local tourists with the emergence of an affluent middle class in Mexico. Mission Statement According to Mexico’s Tourist Board, the mission statement is to elevate the country’s attractiveness to tourists through addressing a wide range of tourist needs. The goal is to make Mexico the leading leisure tourism destination through a comprehensive program of research, promotions, advertising, social media, public relations, Internet marketing, and other marketing strategies. Their mission statement also includes promoting environmental sustainability under the auspices of the going green movement. ...
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