Tourism Distribution Options in Thailand - Assignment Example

In this case, the entrepreneur will not only earn an income but will be advertising the tourism product to prospective clients.

On the other hand, indirect marketing entails the use of third parties to promote and distribute tourism goods and services, p.272.The choice distribution channel for tourism functions to convey marketing communication. These communications assist clients in booking accommodations, making payments, and obtaining various tourism goods and services that tourists may require. According to Berger (2014), there exist two basic options for contact; a two-way response that conveys information directly between the prospective client and the produce.

On the other hand, the indirect response is the case when third parties are involved in channeling information to clients, p.275. Indirect marketing involves the use of intermediaries. Experts declare that when intermediaries are used, they facilitate the buying of commodities in advance. In addition, the channel is very efficient when bringing about promotions and discounts. Furthermore, it is significantly important for businesses dealing with tourism products and services to be strategically positioned.