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Destination Singapore scenario
Pages 9 (2259 words)
Innovations in Singapore Tourism: Strategic Policies and Planning Framework Abstract: In the modern world, with the advent of technology and fastest means of transportation, tourism has become a major pleasure seeking activity for most of the people across the world.
Tourism is a labour intensive industry and expansions in this business will create immense potential for employment in the host country. Though Singapore is small in size, the country has been a hot favourite for tourists and shoppers from across the globe since a long time. The country currently ranks as the third richest nation in the world and though it does not have much in terms of natural resources, due to tourism and other businesses, Singapore has been able to fare quite well in the economic front in the past. However, in order to make the best use of the future prospects, the country has to harness its resources and align its capabilities for improvement and innovation in the travel and tourism industries so that it can sustain the steady economic growth. This paper develops a fictional tourism strategic policy for Singapore on the premise of a situation where the three nearby airports of Bangkok, Kuala Lumpur and Bali are closed down due to natural disasters, which makes the country the only gateway to other South East Asian countries. It will dwell on various policies that need to be implemented so that the country can optimise its potential as a tourist destination, to cater to the extra demand, over the next five years, in a sustainable manner. ...
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