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Fashion Trend in 2009 - Case Study Example

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Fashion Trend in 2009

The study "Fashion Trend in 2009" concerns the 2009's trend. The target market segment for the new designed products is middle market. The availability of cotton products in the middle class are only nominal due to the high production cost relating to the organic cotton products. Through direct purchasing and synthesizing of raw material the production cost can be signicantly reduced. This will help to focus on the middle market through appropriate pricing policies. “The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. If done properly this will help to insure the highest return for your marketing/sales expenditures.” The in-store presentation of the product will be in a sophisticated manner by using attractive presentation and display tactics. There should be separate section for the Y’s Passion series in the shop. The section will be made attractive by using glass tubes and light presentation. The product range should be of T -shirts clothing which is suitable for both men and women category. It will be available in 5 elegant colors. Comfortably fitting and skin friendly material renders a cool effect by easily absorbing the sweat. Products with unique and attractive modern designs which are affordable even to the middle class consumers, are the main feature of ‘Y’s passion’. Overall image of the product should be differentiated by its color and trendy designs and the fact that it is made from cotton. ...Show more


The study explores the trends in 2009. In the US clothing market there exists a high demand for organic cotton products as it is healthy and feels good to wear. The growing popularity of organic cotton products is likely to become long term in nature as it is allergy free and healthy…
Author : mcartwright
Fashion Trend in 2009 essay example
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