According to the paper the primary concept or principle for functioning was to not be evil; this would include doing everything by the customer’s preferences. Their agreement with China which allows their search engine to be censored was the most controversial of their moves. This move is actually not in the best interest of its end-users and is seen by many as limiting freedom of speech and liberty itself. Its ongoing battle with AT&T is also indicative of its changing standards. It seems Google has changed its stance from neutrality to the survival of the fittest. While they once advocated net neutrality principles it is now increasingly more focused on putting its own interests first. In a way they are effectively crushing small firms and even large competition because of its biased and tyrannical attitude. What was once a motto no longer applies for Google it seems; at the end of the day there is massive copyright and trademark infringement through the search engine that is allowed and goes unchecked by the firm. Pornography and other disturbing elements are not only widely available but also advertised. So the question is, was the principle only a catchy slogan? It seems it was.
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