Virgin Holiday is a UK based company. It is also considered as one of the market leaders that arrange travel trips to the USA along with Caribbean. From the year 1985, the company is arranging the entire holiday travels and has customized the experiences of holiday all throughout the world. Besides the two places it also offers holiday packages to other places such as Canada, Australia, South Africa, Far East, Middle-East, Indian Ocean, New Zealand, and Mauritius. The prime objective of the company is to provide customers with best holiday destination so that they can take pleasure of the place (Virgin Holidays, 2011). 1.2 Brief Introduction of Package Holiday Sector The package holiday industry in the UK is one of the largest as well as fastest emerging industries. The industry provides various holiday destinations to the customers. Besides other kinds of holiday packages, the package holiday is also arranged which provides customers with numerous destinations both internationally as well as nationally. In the package holiday industry, tour operators perform as ‘wholesalers’ as they are entitled to bargain with the travel agencies regarding the commission for selling to the customers (Rowe & Et. Al., 2002). 1.3 Reason of Choosing the Company Virgin Holidays has been chosen because it is the successful ‘transatlantic tour operator’. The company is much efficient to arrange holiday programs for the travellers as it is operating in the market since the year 1985. It also possesses excellent customer service with unique travel intelligence (Virgin Holidays, 2011). 2.0 Task A 2.1 PESTEL Analysis The PESTEL analysis will analyse the political, social, economical, technological, environmental and legal factors that have impact on the package holiday industry in the UK. Political The political insecurity has an impact upon the selection of tourist destination of a traveller. The political conflicts in various countries have restricted the package holiday destination for visitors. From the UK, trip towards Croatia and Serbia has seen improvement as the political situation has re-established, particularly in Croatia. The different political scenario in various countries may decrease the package holiday trips to the attractive destinations, which may result in low demand of the tourism packages in the UK (Philip Allan, n.d.). Economic The tourism industry has faced challenges due to the fluctuation of economy in the UK. The economy of the country is rising; as a result it will result in growth of the service industry such as tourism sector. The changes in the GDP rate and wage will have an impact on the tourism industry in the UK. In the UK the NMW (National Minimum Wage) rate is as follows: Rate (per Hour) Age ?5.93 Greater than 21 ?4.92 18 - 20 ?3.64 16 - 17 ?2.50 Apprentice under 19
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Strategic Management Analysis Table of Contents 1.0 Introduction 4 1.1 Brief Introduction of Virgin Holidays 4 1.2 Brief Introduction of Package Holiday Sector 5 1.3 Reason of Choosing the Company 5 2.0 Task A 6 2.1 PESTEL Analysis 6 2.2 Porter’s Five Forces 9 2.3 Critical Success Factors 12 2.4 Driving Forces 12 2.5 Product Lifecycle 13 2.6 Summary of Part A (Opportunities and Threats) 14 3.0Task B 15 3.1 Value Chain 15 3.2 Value Network 18 3.3 Competitive Advantage- Threshold v Unique Resources or Competencies 18 3.4 Financial Resources 18 3.5 Financial Competencies 20 3.6 Human Resource Competencies 21 3.7 Physical Resources Capabilities 22 3.8 Intangible Resources Capabilities 22 3.9 Su…
This paper will conduct a strategic analysis of the package holiday company Thomas Cook by analyzing and evaluating the relevant information on both the company as well as the industry as a whole in order to arrive at concrete conclusions about the different working aspects of the company.
nalysis of Starbuck’s Strategic Capability 13 Resources and Competences 13 Strategic fit Analysis 14 The Main Factors Affecting Starbucks 15 Current and Future Impact of these Factors 15 Bibliography: 17 Aims and Objectives of the Paper The objective of this paper is to conduct an analysis of Starbucks coffee house and determine its standing in the coffee house market as determined by the macro-environmental that are predominantly affecting its operations within the United States.
threshold resources/competencies 9 Evaluation of competitive advantage 9 Identified Strengths and Weaknesses 10 Task C: Strategic Fit Analysis 10 Fit with critical success factors 11 Summary of overall strategic fit of Starbucks 12 Recommendations 12 References 12 Appendix 15 Porter’s Five forces Analysis 15 Introduction Starbucks Corporation is the coffee company as well as a coffeehouse chain operating at the global level the headquarters of which are situated in Seattle, Washington.
Despite of the high price, it’s the taste and ambience which bring customers day after day inside the shops of Starbucks. The stores offer a cheerful, friendly and optimistic environment. Also the supportive staffs help customers to solve any kind of issues pertaining to the quality of coffee or services offered (Schultz and Gordon, 2011).
organizational operations have taken a new look and the functions are being performed in modified manner(Swanepoel 2008). Human Resource Management is no exception in this regard and it has embraced the international status of accords by going global. International comparative Human resource management is one of the new disciplines that is around for a while and different operations and functions of organizations are performed based on its specialities.
easyJet 19 3.3.1 Financial Resources / Competencies of easyJet 19 20 3.3.2 Human Resources/Competencies of easyJet 22 3.3.3 Unique Resources/Competencies 22 3.4 Evaluation of Sustainable Competitive Advantage of easyJet 23 3.5 Summary of Task B 23 4.0 Task C 24 4.1 Strategic Direction of easyJet 24 4.2 Strategic Fit of easyJet 26 4.3 Summary of Task C 28 References 29 Appendix 35 Appendix A: PESTEL Analysis 35 Appendix B: Porter’s Five Forces Analysis 37 1.0 Introduction The package holiday is a blend of transport and tourism which is sold by the tour operators through proper advertisements.
SWOT model has been used for internal analysis while PESTLE model has been used for external analysis. The internal and external analyses are not mutually exclusive. In addition, Porter’s 5 forces model has been applied to carry out an analysis of the competition and key members of the supply chain.
Its primary markets include Japan, Europe, Asia, and North America. The company uses on-site as well as hands-on experience or what is commonly referred in the company as genchi genbutsu philosophies. The automotive industry has increasingly become competitive as several vehicle manufacturers enter the market; the industry has also faced several other challenges including the economic and financial conditions that have virtually affected all industries in the global market.
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