The advertisement’s visuals also lead to an immediate and powerful response emotionally, particularly because of the picture of a vintage car with nothing else in the background. This pulls the attention of the viewer, especially those who were children during the generation when the car was released. Anyone who loves the VW van has an immediate feeling of remembrance and nostalgia, especially for people whose parents were owners of the VW van. It is possible to see the number of seats in the car, which gives a feeling of spaciousness. The caption below the advert that states that it is unusual to drive the car you were conceived in is written in bold, pulling the consumer’s attention and seeks to add on to the vintage feel of the car, as well as its nostalgia. Finally, the ad allows the viewer to see its interior, which could evoke memories of childhood with one’s brothers and sisters playing in the backseat.
While this advertisement acts as a fine example of how advertising can be effective, it is somewhat reliant on the viewer and the knowledge that he/she has of the car. The particular car in the advert, the VW van, was and still is a symbol for those living in the 60s. During this period, people preferred to paint and color their cars with flowers and psychedelic colors. It was also during this period, in the aftermath of WWII, that most people meant for their cars to represent love and harmony. This message, however, also translated into the sexual liberation movement, which can be seen with the caption below the ad that alludes to this sexual revolution. The VW van captures an iconic brand from a nostalgic period, which, it seems, VW was keen to utilize in that particular form in the advert in order to make sure that a specific pop culture aspect was able to stand time’s test. The advertisement is minimalistic,