Convergence is the interlinking of the ICTs and computing, communication networks, and other media content due to the development of the internet. There have been many convergent products and services that have been introduced in the digital media space. The internet is the main aspect which has emerged as a digital media environment where all institutions interact across the ICT networks whether they are art or business, government or journalism, health or education, or any other activity that is part of the industrial or social life (Jenkins, 2004, p. 35).
In order to understand media convergence, there are four dimensions to be covered; technological, industrial, social, and textual. Technological dimension is the combination of communications, computing, and content across the networks of digital media platforms. The industrial dimension is the engagement of media institutions in digital media environment, and how the companies form digital bases and rise as important media content providers, examples include Microsoft, Google, Apple, and others. The social dimension is the social networking which has greatly emerged due to the internet media such as Facebook and Twitter. It enables the growth of user generated content. The textual dimension is the remixing and reuse of media into transmedia where media content and stories are spread across several media platforms.
Technological advancements and changes are constant in the modern economics but the change that media convergence and digitalization brings provides a base for the new technological-economic paradigm. Technology and knowledge in societies have merged together in various media aspects creating a new paradigm. Internet has been a significant aspect in the age of information and telecommunications which started from the 1990s till present. This new aspect challenges the business models, industrial structures, public policy making, and organizational