The documentary speaks to both official authorities and public to protest against the practices which are environmentally unsustainable. It is stressed that there should be organic food production in the US. This message is vigorously stressed throughout the film from start to end because industrial food producers employ wrong methods which are abusive to animals. Also, the pesticides used are harmful to food which is produced. This is the reason this film attracted huge criticism from industrial food producers and pesticide manufacturers because it works to uncover myriad hideous aspects of agribusiness in the US. Various ideas presented in the documentary are arranged chronologically. This is another riveting thing about this film because the ideas are not just thrown haphazardly at the audience so that it becomes difficult to focus on ideas individually. There is no scattering of ideas or events, rather there is a sequence which makes it easier to absorb the message conveyed by the director. For example, first, the film is divided into three segments to ensure there is no mixing of events. Starting from the industrial production of meat and poultry to the production of grains and vegetables to the heavy use of harmful pesticides and fertilizers to the promotion of unhealthy and contaminated food, Kenner goes all the way through to inform the public about the reality of their food consumption habits. The effect of this strategy used by the director on the audience is of critical importance because it reflects how deep the message is embedded in the minds of every person who watched the film. The more scattering or clattering there is of ideas, the less chance is of any idea properly embedding in a mind and the message is not retained.
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