Opium Perfume Sophie Dahl Advertisment

Masters
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Architecture
Pages 28 (7028 words)
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The Sophie Dahl's Opium perfume advertisement for Yves Saint Laurent conveys a meaningful message that we study in this essay from different perspectives. We take a look at the life of Sophie Dahl, the characteristics of the Opium perfume, the widespread use of Shock Advertising, the history of nude painting, and Advertising as Art in order to see from several angles how this well-known advertisement has something to say about our own sexuality…

Introduction

In that quest for meaning we find the joy of the sensual body as an erotic vehicle for self-expression.
The Sophie Dahl's advertisement for Yves Saint Laurent' s Opium perfume is an excellent example of Advertising as art. It follows the artistic tradition of Delacroix, Ingres and the Oriental nudes. Her provocative pose goes a little too far so it is considered to be part of Shock Advertising. It was banned by the Advertising Standards Authority (ASA) when it first appeared as posters in 2000, but it still remains in the minds of many viewers as an astounding example of advertising as a way of expressing all the eroticism of a beautiful woman in an orgasmic pose. It attracts the viewers' eyes with the provocative figure of Sophie Dahl lying on a cushion just wearing a necklace, earrings, a bracelet and high heels. The typeface helps a lot in giving the scene an atmosphere of elegance, beauty and sensuality.
In this essay we will study Advertising as art taking the Sophie Dahl's advertisement as a guide. We will take a look at the following topics: Sophie Dahl, Opium perfume, the nude advertisement, shock advertising, Advertising as art, nude paintings by Delacroix, Ingres and the Orientals, and decoding the advertisement. ...
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