St.Regis Doha 2 - Essay Example

It offers butler service to every client that books a stay at the hotel in a bid to ensure maximum customized service to each client. They achieved this through creation of St. Regis Butler Service. The Butlers wait on the guests throughout the entire stay. They serve all sorts of beverages at guest’s convenience. Guests have varied service choices from wake-up calls with breakfast, daily newspaper services and basic housekeeping services. Guests in Superior Rooms, Grand Deluxe Rooms and Junior Suites receive complimentary coffee and tea on arrival.

Guests in any Suite type receive complimentary coffee and tea throughout the stay. The Butlers unpack for guests as they relax or pack for them as they leave. They also offer free garment pressing and folding of two items a day. Additional items are charged (St. Regis, 2011). Apart from butlers, the establishment employs professional chefs for various dish cultures, waiters, and security men, cleaning staffs, management and other maintenance labor. They obtain their supplies locally or from the international market.

Marketing is mostly through advertisements and participation in local and global activities (Scott, 2013). The hotel targets clients visiting for leisure and business purposes. It has 4,000 square meters of conference and meeting space, a number of restaurants, lounges and bars. The restaurants include Gordon Ramsey, a famous collection of restaurants at St. Regis Doha with different rooms having completely different but beautifully unique breathtaking decorations. The hotel offers Remedy Spa, private treatment services that have 22 rooms set aside for the purpose.

The hotel price different packages differently. Each package has its own customized services but is flexible as well (St. Regis, 2011). Qatar witnesses great inflow of tourists throughout the year. Tourism in Qatar is on a steady growth rate since 2010. According to Qatar Tourism Authority report on (2013), years 2010-2011 and 2011-2012 experienced a constant 12 percent tourist’s increase. Fiscal Q.1 2013 indicates figures slightly below 11 percent but fiscal year is not yet over. Qatar authorities made it clear in the recent past that their target market is high-income earners and not low or mid-income tourists.

Therefore, they focus on business travel and high luxury retreats. Despite this discriminatory approach, tourists flock the State at an increasing rate. However, the income ranges of the tourists are not known. Between 2010 and 2013, 10% more visitors came from around the globe rather than from around the region. The report also indicates that hotel sector at Qatar is growing at a high rate. Currently, 110 hotels are under construction, which upon completion will increase the total capacity of hotels from 13,407 rooms to 19,931 rooms (QTA, 2013).

Table four: Porter’s five forces analysis of St. Regis Doha Strategic scope The increasing growth of tourists ensures a steady market for St. Regis Doha-both business visitors and luxury seekers. Strategic strength The facility has a number of advantages that strengthen its operations and service provision. They include 336 guest rooms, 58 suites, a collection of restaurants, lounges and bars, butler services and scenic attractions. New entrants threat Qatar is a dynamically growing economic region.

Expanded business options attract more people to the region leading to increased hotel industry