The Internationalization Process of Mapfre - Dissertation Example

This dissertation focuses on MAPFRE Co. that is the parent corporation of a group involved in the underwriting and stipulation of insurance in Spain and overseas. MAPFRE is acronym of Mutualidad Agrupadora de Propietarios Fincas Rústicas de España that is Group of Rustic Properties owners’ Mutual of Spain. Insurance policies offered comprise: life, non-life, accident, homeowner, general and health. MAPFRE is affianced in the provision of reinsurance, the management of investment funds, pension funds and pension plans, real estate and related services.

The researcher aims to investigate the internationalization process of MAPFRE, highly successful in Latin America and Mediterranean countries but failed in Germany and UK. He also aims to investigate strategies on howto recover from such failures; whether the current internationalization is feasible in China and which strategies should be followed in the Road China Assistance project. Based on the data gathered from the currentdissertation, MAPFRE has to undertake the following changes to support an internationalization process.

Firstly, it is significant to generate an icon of something to which people could relate, to establish a unique, competent service. Secondly, internationalization is likely to mean bringing together a range of resources and skills and focusing activity through teams. Thirdly, the researcher states that MAPFRE needed to understand customers desire in terms of a relationship. Other changes were described in the dissertation in details as well.