Marketing Control of IceCool Company - Essay Example

IceCool Company's main product will be IceCool water which will be sold in 500 milliliters and 1-liter bottles. Locally and globally many people are now participating in sports as a way of maintaining healthy bodies. In this regard, IceCool Company targets individuals participating in athletics and football. IceCool Water aims at making the consumers experience a cooling effect that will make them continue with the sports without getting tired. IceCool Company will be located in New York along Manhattan Street.

Based on the large population in the neighborhood, I expect to make sustainable sales and profits. IceCool Company will serve the US and UK markets. Based on the large number of people who watch football in the UK, the company will benefit from strong consumer awareness once it launches an extensive advertisement and promotion during the matches (Gummesson 24). In the next few years, IceCool Company will enter the developing economies including the African region where the market is not fully exploited.

In this way, it will benefit from high sales that will make it effectively expand in the global market. One of the major opportunities that IceCool Company will benefit from is the rising interest in the area of football in emerging economies. This will be a great opportunity that the company will use to inform the consumers about the benefits of IceCool bottled water. Being a new venture, IceCool Company is faced with the threat of stiff competition from established companies in the US.

For example, Dasani bottled water produced by the Coca-Cola Company will be a major competing brand in the market. During the start of my business, I will hold the position of Chief Executive Officer. I will also establish three positions that will be filled with experienced managers. These include the marketing manager, finance manager, and human resources manager (HRM). As a result, the company will be run in a professional way leading to its success. During the establishment of any company, skilled manpower must be put in place.

That is the major reason that I adopt this organizational structure. The HRM for example will assist me in hiring experienced and effective workers who will oversee the operations of the company. One of the major advantages of the IceCool Company's organizational structure is that it will ensure that the major areas of the company including finance, marketing, and human resource are handled by skilled officers. Additionally, it will ensure that the company's initial operations are not left under the hands of a single person.

This implies that the managers will be in a position to assist each other. However, the organizational structure has the disadvantage of being expensive to maintain. This is based on the fact that each of the managers will be highly compensated an aspect that will be expensive in the long term.