( in search of second act) - Case Study Example

Case study (in search of second act) This article emphasizes the concept of product life cycle in respect of the changing customer preferences. It is a multi-dimensional discussion that explores deteriorating performance of the previously popular product. In this case study, Alexis products was initially touted to be very creative for coming up with a language teaching gadget that borders a toy and a functional tool in learning. “Brrrd” as the product was called hit the market with significant size of customer base due to the blend of fun and learning services it offered to the clients.

The sales have so far deteriorated and the trends brings fears to the investors hence need for strategic reorganization. The cause of the observed turn of events as far as sales of the product are concerned is raising questions on whether the product is for fun or functionality. It is evident that consumer demands have gone beyond the basic it offers and there is an equal need to extend its application among the elderly and children. This calls for differentiation approach to improve the functionality of the product and expand its market size.

There is a challenge to the managers of this company concerning the description of the product as either a toy or a software or robotic tool for learning through fun. It is therefore critical to evaluate the cost-benefit analysis of functional aspect of the product with focus on consumer and sustainable competitive advantage in the industry. It would be recommended that the product be improved in feature so that it would capture the emerging needs of the customer and the resulting rise in sales would boost the confidence of the investors.