Marketing Plan Development Blog - Admission/Application Essay Example

Marketing Plan Development Blog Sand and Wels Trucking Company Marketing Plan Objectives The company’s marketing objective is “toincrease the company’s profits by 20% over 2012 sales, between May 1, 2014 and May 1, 2015.” Clients seek secure services that have incorporated cargo trucking services in order to repel highway robberies of goods. In order to increase the rate and number of customers seeking our services, the company will be installing GPS cargo tracking devices in the shipping containers.

This is expected to drive the company’s revenue up (Pride and Ferrell, 2012). The current market share of Sand and Wels Trucking Company is 30%. To grow the market share, the current market segment comprising of farmers and private importers and exporters should be expanded. The company plans to apply for government tenders involving transportation of military hardware and food supplies and multi-internationals exporting their manufactured goods outside the country. The technical competency of the company’s tendering section is currently wanting.

In order to sure big tenders with the government, the military and multi-internationals, the company will be hiring experienced procurement officers who are experienced in government tendering procedures. A knowledgeable marketing team comprising of experienced individuals from the private sector will also be added to the current marketing team in order to market the company services to a wider audience (Pride and Ferrell, 2012). The company’s ambition to increase the revenues by 20% can be supported by the current budget allocated to the marketing department.

Extra cash will be allocated to the human resource department in order to facilitate hiring of extra human force. The objective to increase the companys revenue will be achieved and done in the next 12 months, and regular progressive reports will be tabled to track the level of success made (Pride and Ferrell, 2012).Business Competitive Advantage For Sand and Wels Trucking Company to achieve its objective of increasing annual revenues by 20%, there is a need to maintain its competitive edge. There is also need to increase the competitive edge over other companies so as to realize the set profits.

Business competitive advantage of the company lies in its ability to be a pioneer in cargo tracking technology. Provision of security personnel to accompany valuable cargo has also contributed to the company having the extra edge in the business. The proximity of the head offices in the sea port has also made access of our services easier to importers and exporters (Pride and Ferrell, 2012). There is a need to learn from our major competitors who are have won major cargo transport services with the government.

Major competitors have contracted professionals whose work is to secure major contracts while tendering processes. Sand and Wels Trucking Company will hire professionals of such high caliber so as to increase its competitive edge. Currently, most cargo transporting companies have cut their marketing budget due the current shrinking in economy. This has made hard for starting companies to enter the market hence has made it possible for Sand and Wels Trucking Company to maintain its market share.

In order to manipulate hurdles associated with breaking in the market, the company will utilize its current marketing budget to reach a wider audience (Pride and Ferrell, 2012). Business information resources will be contracted to market the Sand and Wels Trucking Company. A professional company will be hired in order to analyze the market and place the Company in a position to attract a wider customer base and also win major tender from the government and multi-internationals.ReferencesPride, W.

& Ferrell, O. (2012). Foundations of Marketing. New York: Cengage Learning.