Development Plan for a Fruit Juice Stand - Dissertation Example

The plan integrates the mission, vision, aim, and objectives, including research methods, market analysis, and so on. Primary and secondary researches were conducted. Primary research involved interviews with 50 respondents at Westfield Stratford shopping center. The respondents were mostly female, aged 20 to 35 years old, who frequently spend their leisure time in the mall. Secondary research on marketing strategy, marketing mix, marketing analysis, marketing program, and the 7Ps, a 2-year forecast of the business, and an analysis of future events that might happen during implementation and actual operation of the business were discussed and integrated into this business plan to provide a clear picture of the business.

Questions ranged from the respondents’ likeness of the fruit juice and smoothies to their daily intake of soft drinks and packed carbonated drinks. It was astonishing to know that the students and youths have been taking soft drinks and packed carbonated drinks and that fruit juice has not been too popular with them. However, there was a sign of hope when the question mentioned a possibility of fruit juice and smoothies contained in beautiful glasses, in which the respondents positively answered that they would prefer fruit juice and smoothies if these are readily available in stores inside the mall.

The respondents replied that they wanted to take fruit juice as a substitute for soft drinks as they have heard of its health benefits. They were also asking for the price since the reason why they were taking soft drinks was due to the low price. Convenience was also one of the reasons for their preference for bottled and packed carbonated drinks. The results of the primary research were integrated and compared with the secondary research in order to determine whether my planned business would have a bit of success in one or two years ’ time. The business opportunity is growing – a fruit juice stand needs small capitalization and can earn profits.
The supplier will be the popular brand Nestle but I will have some homemade fruit juice, my own product. Market analysis and financial matters are discussed at the end of this paper to get a meaningful strategy for the success of my project.