What People feel when they see Advertisements on Television and Social Media - Essay Example

What People feel when they see Advertisements on Television and Social Media Analyzing the Research Problem Television and social media are the primary sources of information on the current generation. People are always on different social media sites, and when they are not on social media, they are watching television. Advertisers have found it a good idea to show their adverts on these media platforms as most people around the world are connected with social media or have access to television. The advertisements have become extensive and are intense such that people are now finding it a problem to communicate with the interruptions of these ads (Chi, 2011). Televisions are always interrupting their programs for the sake of the advertisements. Advertising industries across the world, however, see social media advertising and television advertising as two different platforms. However, social media and television have a connection when it comes to advertising. Social media influences television into the kind of advertising they have and the time for every advertisement (Campbell et al., 2011). Consumer behavior is the primary purpose of the differences in social media advertising and television advertising. Social media is a community, in general, and the people in social media should feel the presence of any company, organization or product that surrounds them outside social media. It is the same for television as people also surround their lives on TV when they are not working. These people that use television and social media have a particular kind of feeling towards social media and television advertising (Louis, Kerr, & Drennan, 2010). The research proposal is going to focus on the feeling of these people and how they react to social media and television advertising. Literature Review Today’s society has people on social media and television thus advertising for products and services should be on social media. Chi (2011, p.46) describes social media as an association in the middle of brands and shoppers, [while] offering an individual channel and coin for client-focused systems administration and social interactions. The tools that businesses use to communicate with customers have significantly changed, and it is easier for the companies to reach now their customers. The move for social media advertising is that it’s cheaper to use than radio or the newspaper. Businesses should, therefore, the best way to involve social media in their work and their advertisements (Mangold & Faulds, 2009). Studies on social media and television and their effects on the consumer are very few. Most studies are about the gains of the retailer rather than the feelings of the consumer of the goods. There should be a wide range of studies now that social media is the new communication tool in all areas of life. The World Wide Web and television is much more to do with what individuals are doing with the technology and innovation than the innovation itself. For rather than simply recovering data, clients are currently making and expanding it, and thus including worth to the sites that allow them to do it (Campbell et al., 2011, p. 87). The internet is a simple place to put the ads, and the audience should appreciate the work by the advertisers. Research Methodology There are several factors involving advertising. The first aspect is the audience of your message whether they are children, youths or people above the age of thirty-five years. Another factor is the kind of product a person chooses to advertise on television and the social media. Some products are more appealing than other products thus they create different responses from the audience group. The relationship between the effects of social media and television advertising appear direct. It is however not the case especially for adolescences and the youth (DSilva, Bhuptani et al., 2011). For instance, let’s take an aspect of the food and beverage advertising. The food that is advertised most on TV and social media contain sugar, salt, and fats (HFSS). There is a connection to these as we see children mostly are comfortable with the adverts on unhealthy foods and drinks. On the contrary, adults prefer to see advertisements that involve healthy living. The adults know the importance of a person living healthy thus would prefer social media to put up ads that relate to them. There is evidence from research that shows the above matter is correct although the research is not yet conclusive (OKeeffe & Peatson, 2011). There has not been very much research concerning the reaction of the audience on social media about the matter though there are a few about marketing the products online. There is research that suggests advertisements on television affect 2% of the choices of children and the youth regarding certain products like foods (DSilva & Bhuptani et al., 2011). Sample Requirements and Sample Options The research on the above topic will use quantitative kind of sampling. The data would be effective if it were through questionnaires and interviews of people who often use social media and the television. The choice of the type of sampling method is because there is not so much research on the effects of advertisements on television and social media. Social media has been popular for less than ten years thus not many data is available for the topic. The sampling will be mainly through the various age groups with the questionnaires bearing the same kind of information. There is a lot of concern that regards the presence of children and youth online. Many children are not able to access the internet because of the parents’ restriction thus the sample size will be a classroom of about forty students. The sample size for the youth will be large, approximately a thousand youths from different parts of the state. The sample size will be of an equal size as that of the youth for the adults above the age of thirty-five years. Ethical Issues Ethical issues involve asking questions that children are not able to answer. For instance, there are some advertisements that are of sexual nature not deemed for children. The solution to the above is to ensure the questions are in such ways that do not affect the morals of the child. Other ethical issues include a person’s beliefs and faith and a breach of these in the questionnaires and interviews. The solution to these ethical issues is doing research on different faiths and beliefs to ensure no one is offended during the collection of data. Timeline The research sampling tasks will take a period of eight weeks where the first week will be dedicated to sampling the opinion of children. The next four weeks will be youth sampling where youths from the different regions in the state will answer questionnaires and interviews. The last three weeks will be dedicated to adults all over the state. References Campbell, C., Leyland F. P., Parent, M. and Berthon, P.R. (2011). “Understanding Consumer Conversations around Ads in a Web 2.0 World.” Journal of Advertising 40:87-102. Chi, H. (2011). “Interactive Digital Advertising VS. Virtual Brand Community: Exploratory Study of User Motivation and Social Media Marketing Responses in Taiwan.” Journal of Interactive Advertising 12: 44-61. DSilva, B., Bhuptani, R. et al. (2011). "Influence of Social Media Marketing on Brand Choice Behavior Among Youth: An Empirical Study." International Conference on Technology and Business Management 28: 8. Louis, K., Kerr, G. and Drennan, J. (2010). “Avoidance of Advertising in Social Networking Sites: The Teenage Perspective.” Journal of Interacting Advertising 10: 16-27. Mangold, G. W. and Faulds, D.J. (2009). “Social Media: The New Hybrid Element of the Promotion Mix.” Business Horizons 52: 357-365. OKeeffe, K. and Peatson, C. (2011). "The Impact of Social Media on Children, Adolescents, and Families." Pediatrics 127(4): 6. Read More