Simply Coffee Strategic Growth Plan for Providing New Expansion - Research Paper Example

Incorporating specific alterations can provide further development within an organization while promoting healthy growth within a company. The small business which will be evaluated for a strategic growth plan is “Simply Coffee.” The focus of this particular business is to provide coffee machines to other businesses that are interested in extra compensation with the on the go concept. The machine is placed into a specific business with available coffee which the individuals can pay for while they are going through for other needs.

The coffee machines are combined with special coffee beans that are provided regularly to clients for a specific taste, including beans of espresso, latte, cappuccino or regular black coffee. The company has provided a commitment to sustainable economics, specifically with a guarantee that rainforest won’t be harmed and that the farmers that provide the coffee receive fair compensation. Each of these products is also inclusive of on-site training to connect the machine and make sure that all of the components are ready for servicing so individuals can get their own coffee while moving through a line or while on the go.

Retailers are also provided with marketing materials, including graphics, floor graphics, wobblers, interior and exterior graphics and external banners (Simply Coffee, 2011). The main concept of Simply Coffee began several years ago because of the noticed trend of individuals who needed items faster. The main ideology was to create a coffee machine which could provide a variety of coffees quickly and without waiting for the specialized mixes which are often included in coffee houses. The main ideal began with noticing that coffee and tea are one of the fastest growing sectors in the coffee industry and is inclusive of 22% of sales and growth each year and a profit of 120 million per year.