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Business Strategy: Formulation, Analysis, Techniques, Implementation - Essay Example
Pages 20 (5020 words)
One of the constituents of FTSE 100, Tesco is the global merchandise and grocery retail company. In respect of profit Tesco is considered to be the second largest retailer after Wal-Mart and by revenue it is the third largest after Wal-Mart and Carrefour…
Tesco headquarter is located at Hertfordshire and is the leading grocery market leader at UK capturing 30 % of the total market share. Apart from the core business areas the company is also located at Ireland, Malaysia and Thailand. Worldwide Tesco operates in over 2318 stores with 1878 stores located at UK only. With the success of self-service store of grocery Tesco was born from the amalgamation of Cohen and T.E. Stockwell. After a strong start the company stated expanding its business ranging from small retail stores to large supermarkets. With the diversification in household goods the brand became very popular in the mind of the people. Tesco then entered into the petrol stations for selling fuels at a very competitive price and then also expanded into banking, financial services and products. This report is mainly concerned with business strategies implemented by Tesco at different levels of its management process in different business areas (Data monitor, 2004, p.4). ...
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