For Developing a Gym Business at Beach of Hamptons - Thesis Proposal Example

Concept Proposal Body fitness is significant for American people to maintain healthy life. One of the most popular and effective ways to stay healthy and fit is through regular exercise in gym. People who engage in regular gym activities gain benefits in terms of greater fitness and generally observed to be free from any diseases and illnesses. Besides, gym activities also provide mental pleasure and confidence. The gym business is considered as a profitable business in the USA as it is identified to be less impacted from economic fluctuations. This is a proposal for developing a gym business at the beach of Hamptons, Long Island area. It will provide the overall thought about the business idea and possible opportunities for profit in that sector. Besides, it will help the reader to understand the significance of the proposal in fitness industry as well as methods for analyzing its effectiveness. The gym business not only possesses enormous opportunities for profit but can also help to encourage healthy lifestyle. Table of Contents Table of Contents 3 Chapter I: The Opportunity 4 Purpose Statement 4 Significance 5 Background 6 Research Statement 6 Chapter II: Review of Related Literature 8 Chapter III: Research Methodology 10 Research Setting 10 Selection Criteria 11 Data Collection 11 Data Analysis 12 References 13 Chapter I: The Opportunity The Beach Bum Gym is a creative proposal where people can practice fitness exercises in outdoor as well as indoor. The gym business in the USA is in a steady condition, and it is expected that the business will continue to develop in spite of the fluctuating economic conditions. Despite economic downturn in the USA, the fitness industry has maintained stable development and is growing constantly. Therefore, the opportunity to flourish in this business is high. In the USA, there has been always high demand for health and fitness services and it is anticipated to increase over the next five years. The gym business in the US is in the growth stage of the industry life cycle and therefore it has a long way to prosper in the future (IBISWorld, 2012). Purpose Statement The purpose of ‘Beach Bum Gym’ project is to become one of the popular health and fitness gyms in Hampstons of Long Island area. Generally people desire private gyms and special spaces of work with better service which can help to accomplish their health care objectives. The project will aim to develop a healthy community and provide long-term understanding about maintaining healthy lifestyle. The other purpose of the intended gym business is to provide fitness training to the customers and therefore develop long-term associations with them. It can also help to make them loyal towards the gym and they can refer to other people about the services provided in the gym. The Beach Bum Gym’ project will develop a health oriented environment which can enhance the confidence of the customers. Through this project, the purpose of people to satisfy their fitness goals will be achieved. The Beach Bum Gym project will provide gym facility in outdoors during the summer period, and for the rest of the seasons, it will provide indoor gym facility to the customers. In addition to this, new kit and machineries will be bought and new facility will be developed for increasing the business in Hamptons. The project will focus on people who are very busy with their regular working life and people who search for a fitness environment. As the selected area for business is on the beach of Hampstons, therefore there will be plenty of places for vehicle parking and people will able to exercise with convenience of travelling. Significance Physical fitness is significant not only for body stamina or strength but also for developing a contented state of mind. Good health and contented mind help to accomplish a high quality lifestyle. Fitness is one of the aspects for good health and it can be maintained by attending gym. Promoting an active lifestyle starts with gym and its significance can be seen in the long run. Therefore, the Beach Bum Gym is significant as it not only seeks to earn revenue but also wants to develop an urge for the people to exercise regularly though providing and encouraging fitness environment. The trainers of the gym will provide support to any kind of fitness services to the members. Besides, the project will also provide an opportunity to every people such as fat, skinny or obese to get a perfect body shape which can increase their self-esteem. It is expected that through proper direction and motivation people will set their own targets for getting a healthy body (Crossley, 2006). Background The high desire for fitness has generated the idea of gym business on the beach. Besides, there are several people who cannot make time for exercising in gym due to pressure of maintaining children, education and job. Therefore, the ‘Beach Bum Gym’ will provide playground facility for the children of the customers. It is a general fact that swimming is one of the most popular ways for maintaining healthy lifestyle in order to achieve a fit body. Several people want to enjoy swimming at the sea, but at the same time, they also desire for certain innovative and stimulating exercises in place of regular dreary exercises. From the desire of this innovation, the new proposal idea has evolved to develop gym in beach area, where people can enjoy swimming as well as gym. Research Statement The business venture is about developing a gym at the beach of Hamptons, Long Island. The research will seek to resolve the following research question: Is the proposal of ‘Beach Bum Gym’ profitable? Therefore, the variables which can help to understand the research question are preferences of people towards health and exercise, and ability and desire for spending on gym. The demographics of the area of Hamptons and income status of people can help to analyse the research question. Chapter II: Review of Related Literature People go to gym for exercise in order to stay fit, physically as well as mentally. Fitness is regarded as the purpose of gym. According to Tamara Luque Black, fitness enhances the capability to function properly in regular life and to satisfy usual social roles more easily (Black, 2008). Fitness is essential for people irrespective of age. For aged people, physical activity is crucial for regular functioning and minimizing the risks of diseases and other illnesses. Therefore, gym helps to decrease the consumption of medicines with the help of therapeutic exercises. The adults exercise at the gym because of increasing significance of physical and psychological health. For people aged between 12–17 years i.e. teenagers, physical activity is much crucial for improvement and for satisfying growth prospective. During this age, gym exercises help to reinforce the self-perception and individuality. This is a period of functioning on all fitness constituents (Pinchas, 2007). According to Peter Seraganian, exercise is quite effective to reduce stress. It can help to recover from tension as well. Stress has become one of the major problems for mental distress to the students as well as professionals of the contemporary world. Through workout in gym, the stress level can be minimized comprehensively (Seraganian, 1993). Gymnasium activities can allow people to take their minds away from day-to-day burdens and use pent up dynamisms for productive objectives. Increased exercise can improve the immune system of people; and therefore they are less likely to get sick (Fitness Guru, 2008). Conducting exercise on a systematic manner results in superior self-esteem through the outcomes and successes achieved. Several researches have depicted that young people and persons with high socio-economic eminence are more probable to perform proper physical exercises in their relaxation period. Presently, physical exercises have become one of the significant health oriented activities with extensive potential for encouraging public health. Physical activity is perceived to be inversely related with heart disease, obesity, weight gains, and indications of nervousness. Besides, several evidences also suggest that physical activity has significant benefits on psychological illness of people. Improved physical activity can generally expand the capability of people to complete a specified physical assignment and also enrich the sense of happiness and feeling of good physical appearances (Caspersen, Christenson, & Pollard, 1986). Chapter III: Research Methodology The research focuses on awareness and interests of people in gym exercises at the beach area. This business will help to provide a unique environment for health conscious people to maintain and enhance healthy lifestyle. In this research, a mixed approach will be followed where both qualitative and quantitative measures will be used. The qualitative measures will help to analyze the broader aspects of fitness and exercises in the busy life of modern people by virtue of the data collected though the secondary sources. On the other hand, quantitative measures will help to analyze the data and the information gathered from primary sources. Research Setting In the proposed research, it is intended to collect both primary as well as secondary data. The primary data will help to understand the belief and the attitude of public regarding gym experience on the beach, and secondary data will help to recognize the demographic and socio-economic status of people with relation to gym and fitness activities as well as the condition of fitness industry in the USA. These data would be helpful to judge the prospect of business as well as the probability of success (Nyack College, 2010). Selection Criteria The past data collection is vital to understand the health consciousness of people as it is directly related with gym business. Unless people embrace a healthy lifestyle through regular exercising activities, they will be less interested in spending on gym services. Besides, it is also significant to evaluate the economic condition of a country as it can indirectly impact on purchasing power of people and their spending pattern on fitness activities. Data Collection For the purpose of primary data collection, questionnaire will be developed and distributed to the gym members of clubs in Hamptons area and also to random people at the beach. The secondary data for the research will be collected through online databases, books, magazines and websites. In order to distribute the questionnaire, a sample of 100 respondents will be targeted from the beach of Hamptons and almost 20 gym members will be approached from randomly selected clubs. There will be around 10 close-ended questions that will be targeted for young, adolescent and aged people. In order to evaluate and to validate the data from primary sources, the data of secondary sources will be used. Data Analysis In order to analyze data, the collected information will be segmented and accumulated for meaningful conclusion. Data will be analyzed in relation to principles of literature review and concepts in the area of health and fitness. The data collected from questionnaire will also be analyzed by statistical mean analysis and graphical representation such as bar chart or pie chart. Information from all sources will be assembled and studied in relation to research question. The variables such as income, age, behavior and intensity about fitness will be measured in order to understand the profitability of gym business in the specified area. References Black, T. L. (2008). Exercise and fitness in a U.S. commercial gym. Michigan: ProQuest. Caspersen, C. J., Christenson, G. M., & Pollard, R. A. (1986). Status of the 1990 physical fitness and exercise objectives-evidence from NHIS 1985. Public Health Reports, 101(6), pp. 587-592. Crossley, N. (2006). In the gym: motives, meaning and moral careers. Body Society, 12(3), pp. 23-50. Fitness Guru. (2008). The importance of exercise. Retrieved from http://www.fitnessguru.org/exercise/ IBISWorld. (2012). Gym, health & fitness clubs in the US: market research report. Retrieved from http://www.ibisworld.com/industry/default.aspx?indid=1655 Nyack College. (2010). Entrepreneurial capstone proposal format. Retrieved from http://www.nyackcollege.edu/files/Entrepreneurial_Capstone_Proposal_Format.pdf Pinchas, Y. (2007). The complete holistic guide to working out in the gym. Canada: University of Calgary Press. Seraganian, P. (1993). Exercise psychology: the influence of physical exercise on psychological processes. New Jersey: John Wiley and Sons. Read More