StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

General Awareness about the New Packaging for Beverage Company - Assignment Example

Cite this document
Summary
This paper "General Awareness about the New Packaging for Beverage Company" provides a comprehensive baseline of what the project intends to achieve and the means of achieving that. The project management plan includes who will be involved, how it will be reported, and measured.  …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.9% of users find it useful
General Awareness about the New Packaging for Beverage Company
Read Text Preview

Extract of sample "General Awareness about the New Packaging for Beverage Company"

General Awareness about the New Packaging for Beverage Company TABLE OF CONTENTS Purpose of Project Management Plan 1 Executive Summary of Project Charter 2 Assumptions/Constraints 3 Scope Management 3 Change Control Management 3 Communications Management 4 Communication Matrix 5 Risk Management 6 Risk Log 7 Risk log or the risk register will be created, the purpose of the risk log will be used to assist in tracking any issues that may arise in the course of the project as well as address problems that may arise. It is inevitable that the project will be faced with some problems and creating a risk log will help in tracking the problems. The risk log will be left in the custodian of the risk project manager 7 Issue Management 7 8 Issue Log 8 Purpose of Project Management Plan The purpose of this document is to provide a comprehensive baseline of what the project intends to achieve and the means of achieving that. Additionally, the project management plan includes who will be involved, how it will be reported and measured and how information will be communicated. Consequently, the project management plan should be used as a reference for any decision made on the project and whenever clarifications are required in areas that are unclear. To this regards, the PMP should be used as a reference throughout the project implementation so as to ensure that the management of the project is carried out consistently and in line with the laid down policy and procedures. This therefore makes the PMP part and parcel of the project making it evolve with the progress of the project hence periodic updates with relevant information. The intended audience of the Marketing Project PMP is all project stakeholders including staff, customers, suppliers, owners, security personnel and campaign management. Executive Summary of Project Charter The marketing project is aimed at replacing the existing packing which is plastic and metal packaging and is biohazard hence not safe to use with their disposal in the waters being capable of contaminating the entire system and posing a threat to both aquatic and human life. The packaging is not only environmental friendly, but also utilizes low carbon and free from ozone oxidants. To this regard, the plan involves creating general awareness about the new packaging for a beverage company by employing various strategic policies at different levels of publicity which can be defined as marketing. Assumptions/Constraints The assumptions made in the charter is that the whole organization is a unit that works first for internal solidarity and then utilize the unit by the standards of division of labor to spread out and work for community based agenda and that the entire human population is considered as a family. This leads to the assumption that the target market is a free market with free flow of information. As regards the constraints, the global recession will be considered especially with respect to the monetary issues. Scope Management The purpose of the project is to create general awareness about the new packaging for Beverage Company by employing various strategic policies at different levels by making careful observations about different market circles both globally and internally, different ground breaking analysis and strategic formulation aimed at powering the growth process more substantially. In order to realize the overall goal of the projects, some of the objectives that must be achieved include having general awareness campaigns, seminars, incentives, employee motivational strategies, and successful door to door services. Change Control Management Some of the items that will be subject to change management include the framework components, the project management advisor components, the budget, the schedule and the scope. The change management process provides a guideline for an orderly ad effective procedure for tracking the submission, coordination, review, evaluation, categorization and approval for release of all changes to the baselines of the project. Below is the change request flow diagram; Communications Management The resolution of this document is to express the communications strategies and goals of the sustainable packaging project. These advanced goals and strategies are anticipated to offer direction in planning and evaluating results of the present and forthcoming communications efforts. The sustainable packaging project Communications Management Plan (CMP) expresses the project’s organization and procedures of information screening, collection, distribution and formatting of project information. It also outlines thoughtful among project teams concerning the activities and processes compulsory to enable the serious links among people, notions, and information that are essential for project success. The communication will be in such a way that there is participation, cooperation and coordination to make sure that all the stake holders come to an agreement. The following communication will be aimed tom achieve the following objectives: Goal 1- to inform the stakeholders in the finance department the benefits of adapting the new packaging system Goal 2- the goal of this marketing plan will be to make sure that the stakeholders who will make this project a success to commit themselves. Goal 3- this goal target the authorization and oversight committee to endorse the project, it will be therefore very important to make sure that the communication is convincing enough. Communication Matrix Communication matrix will be used to express details pertaining the communication actions that will be used during the course of the project. The matrix will be established and upheld by the project manager. The first step of the matrix will be to advocate to mobilize resources, which will be required for efforts and budget and the manner in which the budget would be obtained. It will also contain the very important messages that will become a central point of contract. The sample of the matrix is in the spread sheet and the following entries will act as the driver of the matrix Communication Vehicle Target Audience Description Frequency Owner Distribution vehicle Internal/ external comments Weekly status report Project team Communicate updated status Weekly [name] email Internal & external Risk Management The plan will be aimed to document the tools, processes and procedures that will be used to achieve and control those events that could have a negative effect on this project. All the risks that are related to the project. The details regarding identifying the risk, assessing, risk tracking and reporting as well as risk contingency plan will be included. Any risk that will be identified as the packaging is going on will have to be immediately notified to the project managers, after which it will be the responsibility of the manager to assess the risk. A mitigation strategy will be identified by project leader, which will prompt him to allocate the necessary resources. The risk factor will be documented by the project risk manager. Based on elicit events that have been documented in the process of changing the packaging system will ensure that risk analysis and mitigation processes, project managers or the project team will have the right to enact contingency plans as considered fitting. Day to day risk mitigation activities will be indorsed and engaged by the project managers Risk Log Risk log or the risk register will be created, the purpose of the risk log will be used to assist in tracking any issues that may arise in the course of the project as well as address problems that may arise. It is inevitable that the project will be faced with some problems and creating a risk log will help in tracking the problems. The risk log will be left in the custodian of the risk project manager Issue Management As matters arise in the project, each team will decide if the matter is important and sufficient to report it to the Project Manager. The Project Manager, in talks with the Team Lead, will decide if the matter should be reported to the full Workgroup. If so, the collective work site will be used as a place to define and monitor issues. For project work to continue proficiently, it is necessary that most matters be fixed within each team or with talks with the Project Manager. Matters may include testing outcomes, unanticipated problems, and other items that influence project accomplishment. The following process as indicated by the chart will be followed as a guide in this level of issue management; Issue Log The issue log will be maintained by the project manager to track issues. The type of issue log to be maintained will be decided by the project manage. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“General Awareness about the New Packaging for Beverage Company Assignment - 1”, n.d.)
General Awareness about the New Packaging for Beverage Company Assignment - 1. Retrieved from https://studentshare.org/business/1849826-assignment-2
(General Awareness about the New Packaging for Beverage Company Assignment - 1)
General Awareness about the New Packaging for Beverage Company Assignment - 1. https://studentshare.org/business/1849826-assignment-2.
“General Awareness about the New Packaging for Beverage Company Assignment - 1”, n.d. https://studentshare.org/business/1849826-assignment-2.
  • Cited: 0 times

CHECK THESE SAMPLES OF General Awareness about the New Packaging for Beverage Company

Business Strategy Based on Yeo Malaysia

uyers in the beverage company have a strong purchasing power because of high buyer concentration, low switching costs, buyers suffer from low profitability, and the risks and consequences of the product failure are low to them.... This case report analyses the business strategies at Yeo company.... Yeo's is a strong company and it still has a chance to expand the market.... However, the company needs to conduct extensive research to develop more products that are more aligned with customer needs....
11 Pages (2750 words) Case Study

Company Analysis: Kellogg

The SWOT analysis of the firm has been performed to find the internal and the external environmental situation of the company.... oday, Kellogg faces the most difficult operating environment, encompassing challenges that are unprecedented for the company.... Since, one of the requirements of this report is to come up with a product that is consistent with the company's culture of innovation and quality.... This product will act as a Star in the company's maturing product portfolio....
9 Pages (2250 words) Essay

Consumer and consumption

These strategies will be investigated through reviewing various company and academic sources to evaluate these strategies and their degree of success in the market.... … In this work, the author analyzes advertisement of Coke beverage by the Coca-Cola company to establish the various aspects leading to dominance of the product in the market today.... This trend will be strategically portrayed in Coca-Cola company in manufacturing, marketing, and production of the coca cola beverage that has become one of the leading global brand names in refreshments....
18 Pages (4500 words) Essay

Environmental Reporting as a Communications Tool - Coca-ola Company

Environmental Reporting in Coca Cola Company Coca Cola Company is the largest beverage company in the world and is responsible for the production of more than 500 brands of beverages that refreshes its consumers.... This paper "Environmental Reporting as a Communications Tool - Coca-Сola company" focuses on the fact that environmental consciousness and awareness among the general population has led many firms to reflect and review their respective corporate environmental responsibilities....
9 Pages (2250 words) Case Study

The Coca-Cola Company

This paper will highlight the importance of maintaining their market positioning and careful selection of target segment which will help the company to have more impact when introducing 'green' marketing initiatives.... oca-Cola is a multinational company with majority of its products ranging from varieties of carbonated drinks, juices and water.... The beverage industry is the most competitive industry comprising of products categorized in two segments: alcoholic-based and soft-drink....
13 Pages (3250 words) Essay

Marketing plan for Milk

enefiting from current Milk campaign: An increased awareness amongst the consumers about the benefits of flavoured milk.... That means we'll have to target the schools, schools administrators and other faculty so that they inform the students about the arrival of a new quality flavoured milk in the market.... The planning process begins with an attempt by the company to size up its present market situation and the factors responsible for it.... The planning process begins with an attempt by the company to size up its present market situation and the factors responsible for it....
5 Pages (1250 words) Essay

Fruit Juices Marketing

The concessions and discount offers are dependent on the factor that whether the company wants to capture the share of the market or whether they are just introducing the product or want to earn profits from the beginning.... hellip; The awareness among people about how dangerous the carbonated drinks are has led to this great demand for fruit juices.... The product Fruit juices, in general, has a huge distribution channel and is easily available at any store or shop....
3 Pages (750 words) Essay

Business Model Used by PepsiCo

The marketing plan of PepsiCo is analyzed from the background analysis of the company, where the background serves as a basis for analyzing the internal and external environment of the... With the times changing PepsiCo and… er soda pop organizations understood that when individuals go to have a nibble they search for a beverage too, and with buyers searching for the sound choice pop organizations similar to PepsiCo were losing clients.... epsiCo offers the world's largest portfolio of food and beverage brands....
17 Pages (4250 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us