Galaxus Programme Development for Samsung Electronics - Assignment Example

Project Resource Management Report GALAXUS PROGRAMME DEVELOPMENT FOR SAMSUNG ELECTRONICS [Type your name, surname here] [Type your ID here] Contents 1. Project Brief 3 2. Derivation 3 3. Quality criteria 4 4. Outline Business Case 5 5. Project Description 5 6. Project Approach 6 7. Risks 7 8. Assumption 7 9. Derivation 7 10. Plan Prerequisites 8 11. Project Management Team Structure 10 12. Costs 16 13. Schedule 16 I. Handover 17 II. Approval 17 III. Approvals 18 14. References 18 i. Project Initiation Brief 1. Project Brief Several changes have been occurring in the mobile and electronic industry with the needs of the customers constantly adjusting (Jordan, Greyling & Hillerson, 2011, 221). Therefore, the mobile producing companies have to incorporate modern technologies to assist meet the specific needs of the customers. Samsung Electronics faces competition mainly from Apple Inc, which in most cases has been on the forefront integrating modern technological systems. In turn, Samsung also has to adjust to such need to guarantee its competitive advantage edge (Wysocki, 2006, 127). When Apple Inc developed iCloud application to assist consumers store and download their favourite music, it registered significant increment in the sales with potential competitors like Samsung registering slow growth rates. The project aims at ensuring the development and installation of Galaxus in the latest Samsung phones spearheads the increment in sales. 2. Derivation The Galaxus application allows efficient interaction for the consumers through the digital music. The application is also user-friendly. To ensure compliance and incorporation of the current needs of the customers, the project intends to integrate the artist and the consumers (Rittinghouse, 2004, 181). In other words, it would create a platform for the potential clients and their favourite artists. Galaxus will allow easy distribution and sharing of the musical content. The application can compete effectively with Apple’s iCloud to assist the company acquire a favourable competitive advantage using limited organizational resources. The project will also ensure that the programme works with the latest Samsung galaxy smart phones, and for efficiency and convenience purposes, the application would be pre-installed in the manufactured phones. Most mobile users enjoy music applications, however, the Galaxus application intends to offer more than the songs at it offer an interaction platform for the potential clients and their favourite artists (Cagle, 2005, 107). 3. Quality criteria The main objective of the project involves development of user-friendly programme that allow the clients to interact easily with their favourite music artistes. To ascertain the achievement of the project, it would be significant for the company to monitor various project deliverable. Deliverables are the required outcomes of a project that the company intends to achieve (Sokowski, 2015, 143; Dobson, 2004, 116). The major deliverable is availability of different music content for the users. For effectiveness, the music content would be that of user’s defined favourite artist. As a result, the programme would give the users the opportunities of storing their favourite songs, interact with their favourite artistes, and download their songs at their convenience. Galaxus is accommodative programme that allow the users to store their favourite songs and access the album of their choice. Such activities reduce the probability of accessing songs from virus infested sites and internet pop ups that could put the condition of the in danger. As a result, the programme assists in data protection through ensuring safety of the phone’s condition (Richman, 2012, 215). The tour dates and schedules are also deliverable of the project. Most importantly, the project would ensure effective artist-customer communication as it offers the platform of airing the views and acquiring the satisfactory feedback. The major role of the Galaxus programme is to provide a platform that allows both the artistes and the Samsung galaxy users the opportunity to interact freely. The clients can as well download songs from their favourite and store within the cloud provided by the programme to reduce future accessibility costs. At the end of the project, the company needs to ensure that the programme allows the phone users update features and content. Flexibility of the programme is significant in meeting the distinct needs of every potential client. 4. Outline Business Case Each organizational project aims at improving performance and efficiency (Wilson, 2015, 221). With respect to Galaxus project, Samsung Electronics aims to ensuring effective interaction between the potential customers and their favourite artists. Therefore, the project would reduce the gap between the artists and their fans. Galaxus also integrates the cloud-computing programme, which allows the users of the latest Samsung galaxy to store their music and download them at their conveniences (Collins, 2011, 232). With these activities, the company aims at increasing its sales volume with its defined market segments. Additionally, the project would also allow the organization interact freely with its customers. Innovation is important within the electronic industry as it assists institutions maintain their market positions and improve the existing products to ensure the achievement of sustainable competitive advantage over its potential competitors like Apple Inc. 5. Project Description Samsung Electronics enjoys several advantages owing to its scope of operation and affordable products. However, there is need to improve its competitive edge and ensure that it competes effectively with the other rivals like Apple Inc and other organizations engaging into the industry. Some companies are performing better than Samsung Electronic due to huge investment in personalized applications that meet the needs of the potential buyers. To improve its competitive edge, the company needs to focus on the concept that most manufacturers often avoid or fail to consider which includes customer engagement (Holcombe, 2008, 122). Galaxus application offers such opportunity. Samsung Electronics enjoys the opportunities associated with customer loyalty and its strengths. However, such situations are prone to changes due to the ever-changing needs of the clients. As a result, effective and efficient application of the Galaxus would guarantee maintenance and improvement of the competitive advantage. Investing in user-friendly applications as Galaxus can assist the company attract more customers and increase its output sales and revenues. The project will be medium sized at the beginning to ascertain its effectiveness and output generation for the company. Since the inception of the company, Samsung Electronics has grown dramatically to become one of the world’s giant manufacturers of electronics with branches all over. Currently, the organization produces millions galaxy products sold on daily basis. Moreover, the company has one of the best inventory management systems, supply, and chains of distribution that proper implementation of the Galaxus project would assist increase organizational sales revenue (Miller, 2008, 125; Maylor, 2010, 109). To determine the effectiveness of the project, the recommended parameters that the company should continuously monitor include the download rates, ratings of the application, and accumulated music hits from the customers. 6. Project Approach The development of the programme requires involvement of the employees. Samsung Electronics has the ability to influence the behavior of the employees since it encompasses social network. Frédéric Laloux’s theory of management articulates the framework required by the organization to grow and adapt effectively to the increasing complexities in management. Although the organization is moving towards adopting the Teal Practice, it has never become whole, evolutionary, and self-management. It is the responsibility of the top management to drive the change and other departmental heads to believe in the changes desired and support the efforts of the top management. According to Laloux’s theory, it is important that the employees understand their roles in ensuring effective organizational performance. The organization complies with such principle through posting employees within the departments that suits their expertise. Through appraisal of employees, the organization recognizes the efforts of the employees, which ensure compliance of wholeness as portrayed by the Laloux’s theory that ensures employees report to work with full commitment to deliver organizational requirement. 7. Risks Since the programme operates on an online platform, it is susceptible to few risks. However, cybercrime is the major factor likely to affect the accumulation of the deliverable. Besides, the ever-changing needs of the potential clients are another factor that could affect the quality of the deliverables. Competing with already established programmes such as Apple might be a great challenge to the achievement of the desired results. To acquire the desired competitive advantage, it would require much of the organizational efforts in undertaking marketing programmes with the outcome of tastes and preferences unknown. Another risk includes infringement of the product brand by the competitive company. 8. Assumption It is important to note that with the changing needs of the customers, the project cost is likely to increase while adjusting the project programmes to meet the needs of the potential customers. 9. Derivation Communication is important for the achievement of the desired objectives (Pham & Pham, 2012, 173). To ensure effectiveness during programme implementation, project developers should at least communicate once a day and compile the update of the project on weekly basis. Such activities would ensure free flow of the project activities and emission of the unwanted delays. Moreover, the project recommends monthly review of the collected information to ascertain if the outlined activities are achieving the required deliverables. 10. Plan Prerequisites To ensure proper implementation of the programme, the organization has to accord various responsibilities to its different departments. Both innovation and marketing departments play important role in ensuring the achievement of success (Eskerod & Jepsen, 2013, 88). The innovation department has the potential scope that might influence the success of the organization. Within the electronics industry, there have been significant innovations that aim to satisfy specific needs of the customers (Alleman, 2014, 117). With the assistance of the innovation department, the organization could achieve sustainable competitive advantage over the others with regard to market scope. Moreover, innovation impact could reflect the enhanced level of competiveness based on the cost or the up gradation of the technology. Such achievements would assist Samsung survive the highly competitive market and acquire certain level of competitive advantage. The marketing department also plays significant role in ensuring that consumers are aware of the programme existence within their market segments. Although Samsung in already a brand phone, marketing allows the organization to acquire the needs of the customers and adjust the processes with an aim of satisfying such concerns (Kurowski & Sussman, 2011, 241). The effective marketing method for the programme is market segmentation that allows the company to subdivide the market niche into various segments to allow identification of the areas that the organization registers insignificant sales. As a result, the marketing strategies need to focus on such areas. The main objectives of focusing on the marketing strategy is to increase the amount of sales in areas in areas experiencing low sales return, creation of awareness on the existence of the programme, and identification of the best channel of distributing the programme (Leach, 2005, 129). 11. Project Management Team Structure Role Named Individual(s) Role Description Finance Chief Finance Officer John Yimou Budgeting and forecasting on the project activities to relate it to the outside communities Carrying out bookkeeping activities Reporting to the management financial matters relating to project activities Overseeing the cash flow of the project: both payable and receivable Provision of important information to assist the management make important decisions (Project Management Institute, 2004, 192) I.T I.T Assistant Manager Clinton Lund Redesigning the programme to ensure it meets the specific needs of the customers Development of compatible software that work with the programme effectively Ready to make adjustments on the programme to meet the ever changing needs of the customers Assisting the marketing department with the development of online marketing platforms Handling online communication platforms and setting up the network of computers that allows easy monitoring of programme usage Keeping track of crucial information regarding the programme within the databases to prevent unauthorized accessibility Software developers and programmers to help create the actual application Making sure the environment is secure, stable, and up-to date. This ensure computers are free from internet threats like cybercrime Legal Legal Officer David Weaver Ensuring all contractual obligations are meet between all parties Provision of legal advice and offering guidance on ethical issues while developing the programme Prosecution of cases in the courts and management of litigations Documentation and preparation of drafts Ensuring the rights of both the organization and programme users are considered in every aspect of programme development Overseeing all the copyright issues Marketing Assistant Marketing Manager Rebecca Smith Overseeing the consumer- brand relationship of the application Conducting marketing research to increase share market within a specific areas Identifying the marketing strategy that might assist the organization meet its objectives Recommending on the areas within the programmes that require adjustment Depending on the budget, marketing team plans and communicates programme campaign strategies Organizing events meant to market the programme Tracking and monitoring competition trends Working and transmitting the brand values Coordinating the efforts of the marketing partners to ensure the success of the programme Public Relations Public Relations Officer Paul Madison Creating a ‘buzz’ around the application to ensure consumer awareness and relevance in the consumers mind Ensuring proper achievement of the public image strategy Arranging outreach events to increase the profile of the programme Development of communication objectives for the programme Managing crisis and issues associated with the application of the programme Ensuring effective relationship between the organization and potential clients Ensuring high level of integrity, stability, and ensuring degree of honesty and openness Project Manager Project Manager Thomas Hamilton Overseeing the whole project Planning and defining the scope of the programme Planning and sequencing the activities of the project Planning on the resource utilization Development of the project schedules Estimation of the cost and time of the project Development of the budgets, documentation, and creation of charts Scalability and portability analysis of the project Controlling the quality of the programme Team Manager Team Manager James Jay Granting potential satisfaction on completing the project Ensuring suitable management arrangement are made for the project Notification of relevant authorities on certain projects Checking the level of competencies and resources of all the involved parties Allowing adequate time and resources for project development and implementation 12. Costs Project Resources and Budget Development of Android operating system for the programme $8,000 Development of social media platform for logging into the system $4,000 Platform for developing personal profile $3,000 Purchasing of the application through revenue stream $3,000 Programme review panels $3,000 Connection of the application to the website $5,000 Efficient development of user friendly systems $8,000 Programme icon $5,000 Programme Total $39,000 13. Schedule Weeks/ date Task Activity 1 2 3 4 5 6 7 8 9 10 11 1 Creation of mock-ups for new App 2 Build prototype 3 Alpha-testing 4 Collect feedback from beta-users 5 Release beta-version 6 QA test 7 Creation of blog post 8 Create email for App users 9 Update all sales materials with new mobile App 10 Fix bugs 11 Programme testing 12 Public launch I. Handover At the handover stage, Samsung Electronics receives the project and the ownership changes. During handover, the company receives all the required certificates from the design team for security purposes. The company then arrange the design team members to review the operations and maintenance manual submitted from the project manager for evaluation. This would ensure incorporation of the comments into the final operations and maintenance manuals submissions. Directing the organizational design team to evaluate the programme would ensure all the obligations of the developers are met. Before handing over, the company would conduct an analysis of the inspection through the approving authorities to ensure formalities and ownership changes. II. Approval Project Management Report: Omitted or Extra Sections External dependencies Project definition Project description III. Approvals Prepared By __________________________________ ([Job Title]) This document requires the following approvals Project Manager Finance Manger I.T Officer Chief Executive Officer Approved By __________________________________ ([Job Title]) __________________________________ ([Job Title]) Approval Date __________________________________ 14. References Alleman, G. B. 2014. Performance-Based Project Management®: Increasing the Probability of Project Success. New York: AMACOM. Cagle, R. B. 2005. Your successful project management career. New York: AMACOM. Collins, R. J. 2011. Project management. New York: Nova Science Publishers. Dobson, M. S. 2004. The triple constraints in project management. Vienna, VA: Management Concepts. Eskerod, P., & Jepsen, A. L. 2013. Project stakeholder management. Farnham, Surrey: Gower. Holcombe, W. M. 2008. Running an agile software development project. Hoboken, NJ: Wiley. Jordan, L., Greyling, P., & Hillerson, T. 2011. Practical Android projects. New York: Apress. Kendrick, T. 2009. Identifying and managing project risk: Essential tools for failure-proofing your project. New York: AMACON. Kurowski, L., & Sussman, D. 2011. Investment project design: A guide to financial and economic analysis with constraints. Hoboken, NJ: John Wiley & Sons. Leach, L. P. 2005. Critical chain project management. Boston: Artech House. Maylor, H. 2010. Project management. Harlow, England: Financial Times Prentice Hall. Miller, D. 2008. Building a Project Work Breakdown Structure. ESI International Project Management Series, 12(5), 122-129. Miller, D. P. 2009. Building a project work breakdown structure: Visualizing objectives, deliverables, activities, and schedules. Boca Raton: CRC Press. Mullins, J. W., & Walker, O. C. 2013. Marketing management: A strategic decision-making approach. New York: McGraw-Hill. Pham, A., Pham, & P.-V. 2012. Scrum in action: Agile software project management and development. Boston, MA: Course Technology. Project Management Institute. 2004. A guide to the project management body of knowledge (PMBOK guide). Newtown Square, PA: Author. Richman, L. L. 2012. Improving your project management skills. New York: American Management Association. Rittinghouse, J. W. 2004. Managing software deliverables: A software development management methodology. Amsterdam: Elsevier. Sokowski, D. W. 2015. Mastering project management integration and scope: A framework for strategizing and defining project objectives and deliverables. Upper Saddle River, New Jersey: Pearson Education. Stepanek, G. 2005. Software project secrets: Why software projects fail. Berkeley: Apress. Wilson, R. 2015. Mastering project time management, cost, control, and quality management: Proven methods for controlling the three elements that define project deliverables. New Jersey, NJ: Pearson Education, Inc. Wysocki, R. K. 2006. Effective software project management. Indianapolis, IN: Wiley Pub. Read More