Marketing Management and Strategies - Assignment Example

Only on StudentShare

Extract of sample
Marketing Management and Strategies

The main focus of the hospitality sector is to adopt the differentiation strategy and technology focus to achieve competitive advantage. A lot of innovative practices are introduced and customer service and value added service play a major role in the hospitality industry. This paper will discuss the differentiation and technology focus strategies adopted in the hospitality enterprises. Some of the strategies used by hospitality enterprises to achieve competitive advantage include Strategic Planning, Market Research. Business Planning, Retail Growth Strategy, Meal Plan Strategy, Sourcing and Procurement Strategy, Concept Development, Health and Well-Being Strategy, Information Systems Strategy, Food Facilities Planning and Design.
Accommodation and food services makes up about 8.1 percent of all employment. (U.S. Bureau of Labor Statistics). Employment in the accommodation and food services industries is predicted to grow 18% between 2002 and 2012, adding more than 1.6 million new jobs. (U.S. Bureau of Labor Statistics). Of the 8,740,000 total workers employed in the accommodation and food services industry in 2003, 5,343,000 works full-time (61%), while 3,397,000 work part-time (39%). (Annual average for 2003, according to the Current Population Survey, a joint project of the U.S. Bureau of Labor Statistics and Census Bureau). ...
Download paper

Summary

The paper analyses the hospitality industry using the porter's five force model and the interpretations are made. Then a SWOT analysis of the hospitality sector is done. Then market segmentation of the hospitality sector is discussed with segmentation models…
Author : ednanolan

Related Essays

Analyzing Management Strategies
The model of management as guided by the theory of TQM supports process ownership in a manner that cultivates team work and eliminates any forms of hierarchies that impede the quality of work through bureaucratic challenges and structural disconnection of the processes within the organization. It is important to consider the fact that some of the issues that attend to the processes of TQM depend on the nature of management and the organizational structure of the firm. On this score, the organization must manage its internal processes in a manner that cultivates harmony across the various...
4 pages (1004 words) Research Paper
How can successful marketing strategies boost business?
Products and services can be promoted in a number of ways such as through advertising, good customer care, and pricing in order to boost business. However, each marketing strategy involves a number of factors that need to be considered for business to be successful. Keywords: Marketing, Marketing Strategies, Products, Services, Business, Organization, Company, Pricing, Advertising, Customer Care Marketing is very important in businesses. Through marketing businesses are able to create value for their customers. “A strategy is a long-term plan to achieve certain objectives” (“Marketing...
3 pages (753 words) Research Paper
Marketing Strategies
The industry remains highly competitive; therefore, marketing strategies adopted must ensure the company remains competitive. The marketing strategy remains focused on ensuring the business becomes positioned, strategically within the industry for sustainability of operations. Competitor analysis There are numerous companies providing logistical services within the region providing intense competition. Within the African region, many logistics companies are local and have limited exposure to international logistics business. The company intends to utilise the business experience gained in...
4 pages (1004 words) Research Paper
Marketing Strategies Coursework
Internet selling through websites and portals has broken all limits and definition of a domiciled corporation. Now corporations are not only selling to foreign nationals over the internet but are also actually relocating their production facilities in search of overseas markets. Since 1990s the concept of globalization has brought in revolution in the manner we trade internationally.
...
40 pages (10040 words) Coursework
Marketing Strategies of financial firms
My paper will be able to answer the questions of various problems and these will be
...
4 pages (1004 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!