Historical Museum Marketing Plan

Masters
Assignment
Business
Pages 16 (4016 words)
Download 0
I have been retained by the directors of Larissa Ethnographical and Historical Museum (LEHM) to evaluate the company's current position relative to its community and target market. Over the past 30 days I have collected general company information, surveyed the marketing environment, and applied standard market plan procedures to those observations…

Introduction

This plan includes the following sections: Analysis, where both an information audit and marketing audit inform the mission statement; Planning, where the key issues and market position applicable to the company are compiled into a strategic development structure; Implementation, where the aforementioned analysis is distilled into specific recommendations regarding product, placement, price, and promotion; and Control, where specific systems for monitoring and evaluation are framed within the context of the relevant organizational implications in terms of budget, staffing, and organizational structure.
Appropriate use of the recommendations included herein will position the management of LEHM to guide the marketing of the company's products and services so as to maximize operational revenue, profitability, and funding of future growth.
To assist with analyzing the company's market potential, I will perform an information audit designed to determine what needed information is lacking. I will perform a marketing audit to determine how well any current marketing resources are being used and then formulate a mission statement that management can use to help make employee's investment in the company's objectives undemanding.
An information audit will provide me with the necessary parameters for developing the plan. ...
Download paper
Not exactly what you need?

Related papers

MARKETING PLAN REPORT
• Accounts for a distributed market, for instance families, businesses etc. …
Historical Museum Marketing Plan
This plan includes the following sections: Analysis, where both an information audit and marketing audit inform the mission statement; Planning, where the key issues and market position applicable to the company are compiled into a strategic development structure; Implementation, where the aforementioned analysis is distilled into specific recommendations regarding product, placement, price, and…
Marketing Plan Case Study
Any strategic marketing plan should include the two major components: the first one is how the company will behave in the competitive environment and the second one is what daily tactical operations should be involved into the strategic marketing plan implementation.…
Marketing Plan Assignment
Barclays' business mission is geared towards delivering top quarterly total shareholder returns as compared to its competitors(Kinnear, 1996) consistently over time and it seeks to manage marketing its products for value.…
Tesco Marketing Plan
Price competition, backed by improved efficiency, is the main feature of food retailing industry today. UK food retailers fight for survival in markets faced with over-capacity. Within rapidly changing environment, this kind of development ensures that long-term survivors are those firms who are more competitive and are better able to satisfy consumer needs and adapt to the new competitive…
Museum Marketing
The primary role here is to correlate people and material things, so that the museum becomes an important site for the development of new forms of experience, memory and knowledge.…
Marketing plan
While the direct customers are mothers and mothers to be the target retailers are Mothercare, Sainsburys or any retailer that stocks baby products. The aim of this project report is to create a market plan for the project report and structure applications, promotions price and distribution of this product.…