StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Case Study example - e-Business

Only on StudentShare
Case Study
Pages 16 (4016 words)
Forecasts for electronic commerce over the next few years are in the trillions. In the United States, Forester Research forecasts US$2.7 trillion in sales from electronic commerce in 2004. International electronic commerce is also expected to experience explosive growth in the future (Bodkin & Perry 2001).

Extract of sample

Hoffman & Novak (1996:51) described the internet as a "phenomenal marketing opportunity".
This same definition was later echoed by Palmer & Griffith (1998:45) when they state that, the internet has created a new revolution in marketing by providing much more than just a new medium through which organization communicate to the public. E-marketing has become an important phenomenal for Business to Business, Consumers to Consumers as well as Business to consumers marketing. As the fight of market shares and quest for product success continue, e-strategy has offered marketers and businesses all the necessary tactics, and methods to give their product a break through, or remain competitive (Frost et al. 2001). This assignment examines and evaluates the supply chain management functions of an ebusiness. Using Wal-Mart as a case study, the paper examines the electronic business platform of the organisation with attention on the supply chain.
Supply chain management (SCM) is a tactical and management tool employed by present day business to efficiently integrate suppliers, manufacturers, warehouses, and customers so that a company's merchandise is produced, distributed at the right quantities, locations, and the right time (Cheng, Lai & Gunasekaran 2006). This is to minimize system wide costs while satisfying service-level requirements (Cheng, Lai & Gunasekaran 2006). ...
Download paper
Not exactly what you need?

Related papers

International Business Case Study: China
GDP Accumulated Growth, in percent, constant prices. < http:/> 14 International Business Case Study: China Background The growth of the Chinese economy has captured global attention, especially due to its 15-year sustained progress. The miraculous economic prosperity started in 1979 with the implementation of Xiaoping's economic…
11 pages (2761 words)
Business Case Study
Owing to this reputation, Toyota has been able to enjoy several benefits including financial strength, customer loyalty and market share. According to research scholars Steinmetz (2010) and Quelch, Knoop and Johnson (2010), the rapid growth of Toyota had created stress on the manufacturing, engineering and design which may lead to the consecutive occurrences of quality issues. This had in turn…
6 pages (1506 words)
B2C (Business to Consumer) case study E-Business
As internal and external electronic communication within the business processes have become almost unavoidable, the efficiency of the e-business applications is increasing with time. Hence, e-business is defined as the business transaction which takes place with the use of communication and information technologies. It mainly includes three primary functions which are: a) it includes commercial…
14 pages (3514 words)
International Business Strategy Case Study
In addition, this business strategy report identifies the existing cultural and institutional differences between the domestic location of the parent company and the host location of the proposed European subsidiary. The identification of differences is followed by the evaluation and assessment of the existing differences that are likely to influence the operations of the parent company in the…
9 pages (2259 words)
e-Business Master Case Study
The last 8 months the firm's profitability was reduced under the influence of the global financial crisis; however, signs of recovery of the firm's performance have been identified - see also the performance of the firm's shares for 2008 and 2009 in Figure 1 - Appendix.…
13 pages (3263 words)
Business Plan Master Case Study
Furthermore, Ms. Thomas feels that her enthusiasm towards the task will enable her become a successful sole proprietor.…
15 pages (3765 words)