StudentShare solutions
Triangle menu

Online Customer Engagement - Essay Example

Extract of sample
Online Customer Engagement

This can also be referred to the social phenomenon facilitated by the extensive implementation of the internet in the late 1990s and captivating off by means of the procedural improvements in link speed (broadband) in the decade that trailed. Online Customer commitment is qualitatively dissimilar commencing the engagement of consumers' offline.
This particular project will be of help as it will allow the organizations to counter react to the elementary changes in the clients' behaviors that the internet has brought forth. It will also avail the solution to the high level of the incompetence of the custom break off and replicate, broadcast model of promoting (George 1990, pg20). With this report, it will also provide the readers with the knowledge about the consumers' behaviors so as to enable them to know how to deal with their clients in order to be able to provide them with the appropriate products and services that they do need.
From the other researchers, it has been proven that, the relationship of an organization with their clients during marketing affects their way of behavior. This can also be said that, customer engagement is directly proportional to the customer behaviors as well as the relationship marketing. This is so because, with consumer engagement, it commits the clients and thus able to evaluate their behaviors.
2.0 RESEARCH QUESTIONS

For this project to be termed to be successful, it has to fulfil some of the requirements. Thus it will be required to answer some questions such as;
1. What are some of the consumer behaviour that is related to the online consumer engagement
2. How do the online consumer engagement relate to the marketing strategy used by an organisation
3. Why do the managers of the organisations have a preference on the online consumer engagement as compared to the offline one
4. Which relationship does consumer behaviour have with the marketing strategy of the organisation
5. What are the significance of the consumer engagement

3.0 OBJECTIVES:
The project will be focused on some of the aspects so as to be able to attain its objectives. These objectives will be attained through the questions that have to be answered at the end of the project. These will include:
1. To know some of the consumer behaviours that are related to the online consumer engagement
2. To institute the association connecting the marketing strategies and the online consumer engagement.
3. To establish the advantages of the online consumer engagement compared to the offline consumer engagement.
4. To establish the relationship between consumer behaviour and marketing strategy in any given organisation.
5. The importance of the consumer engagement.

4.0 METHOD:
This will entail the way and the techniques that will be used in the research and the way in which the data will be collected so as to get the accurate report for the research project. This will comprise of
4.1 RESEARCH DESIGN
This is a qualitative research. This is because it entails the use of the purposive selection of the sample size and it is also based on the targeted population in the community which will comprise of the digital marketing community. To be able to get the information from the organisation, they will have to answer a number of questionnaires. The questionnaire will be as follows;
Questionnaire
Instruction
To be filled ...Show more

Summary

Customer engagement is the commitment of clients with one different corporation or a particular product. Therefore, online customer engagement can be referred to the behaviour of clients that connect in online neighbourhoods rotating, openly or ultimately, around manufactured goods types and other utilization issues (Foxall 2002, pg 202)…
Author : paucekalene
Online Customer Engagement essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Online Customer Engagement"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Employee engagement in Marks and Spencer
This paper examines the role of employee engagement in modern organizations. Reference is made to the employee engagement policies of Marks and Spencer, a well-known British firm. The efforts of the firm to promote employee engagement across its departments are evaluated using the literature developed in the particular field.
8 pages (2000 words) Essay
Customer behaviour towards online shopping
This paper is being carried out to determine the factors that influence customers toward online shopping websites optimized to achieve the marketer's aims and provide benefits for the retailer; to identify more of British consumers’ attitudes toward online shopping in the frame of e-marketing and how that confidence is derived; to investigate how the demographics and social issues play roles in customer trust.
62 pages (15500 words) Essay
Online Customer Service
The earliest businessmen practiced the idea of creating a good relationship with their customers so as to retain them. This was an easy thing to do during the first days of business, the workers were able to recognize each customer, and the sales representatives knew the preference of each customer and also would identify who would pay on time and who could not1.
11 pages (2750 words) Essay
Sample Exam Paper Questions
While forming the strategies, they consider the geographical aspects and cultural peculiarities of the market segment. After the phase of information collection and strategy development, they apply the proposed changes to their five sections of products such as men’s, women’s, kid’s, goods and innerwear.
6 pages (1500 words) Essay
HRM and the 'Employee Engagement'
In short, the role of employees is vital in determining the success and failures of an organization. Organizations which fail to utilize their manpower resources effectively, may struggle to achieve proper growth. On the other hand better utilization of employees may help an organization to meet its targets consistently.
9 pages (2250 words) Essay
The Desirability of Engagement Strategies in the 21st Century
The MacLeod Report supported this assumption by arguing that engagement strategies are desirable for organisations and employees. The MacLeod Report confirmed the positive features of engagement by surveying a large number of organisations and companies that adopt employee engagement.
9 pages (2250 words) Essay
Service Quality, Employee Engagement and Customer Loyalty Developing the Business Managers Relationship Ladder
The target set of customers (or beneficiaries) is the central strategic planning element to the business because it provides the organisation's primary focus in meeting financial objectives in the sales department (Financial Services Forecast World 2005).
17 pages (4250 words) Essay
Online Consumer Engagement
In the past companies believed that the most important strategy is to win market share through product oriented mass-marketing; profitability and revenue would be generated; one hopes; by themselves through economies of scale. However in the 80's the increased competition in global markets and the declining turnovers of companies that relied solely on product oriented mass marketing prompted companies to consider how they could ensure business success in the long term by improving customer relationships and increase their orientation towards customer's needs.
10 pages (2500 words) Essay
ONLINE CUSTOMER ENGAGEMENT: EVALUATING THE ONLINE EXPERIENCE
In the past companies believed that the most important strategy is to win market share through product oriented mass-marketing; profitability and revenue would be generated; one hopes; by themselves through economies of scale. However in
10 pages (2500 words) Essay
CRM (Customer Relationship Management) for the 21st Century
Banks such as ours are also brands and customers place importance on the brand value. This makes it necessary that our bank offer a platform for a two-way conversation with the customers. The bank will thus be able to utilize the data collected to deliver
3 pages (750 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment
Contact Us