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Online Customer Engagement - Essay Example
Author : paucekalene
Pages 4 (1004 words)
Customer engagement is the commitment of clients with one different corporation or a particular product. Therefore, online customer engagement can be referred to the behaviour of clients that connect in online neighbourhoods rotating, openly or ultimately, around manufactured goods types and other utilization issues (Foxall 2002, pg 202)…
This can also be referred to the social phenomenon facilitated by the extensive implementation of the internet in the late 1990s and captivating off by means of the procedural improvements in link speed (broadband) in the decade that trailed. Online Customer commitment is qualitatively dissimilar commencing the engagement of consumers' offline.
This particular project will be of help as it will allow the organizations to counter react to the elementary changes in the clients' behaviors that the internet has brought forth. It will also avail the solution to the high level of the incompetence of the custom break off and replicate, broadcast model of promoting (George 1990, pg20). With this report, it will also provide the readers with the knowledge about the consumers' behaviors so as to enable them to know how to deal with their clients in order to be able to provide them with the appropriate products and services that they do need.
From the other researchers, it has been proven that, the relationship of an organization with their clients during marketing affects their way of behavior. This can also be said that, customer engagement is directly proportional to the customer behaviors as well as the relationship marketing. ...