Management Change - Case Study Example

Only on StudentShare

Extract of sample
Management Change

In considering the movement of an organization from one country to another, the impact of the international environment has to be considered primarily as the organizational structure is highly influenced by the international marketing environment. In this discussion we focus on the nature of the organizational structure and the impact of the international environment on the company that is analysed here and would also discuss the cultural and non cultural factors that seem to affect an organization that shifts base from one country to another (Axinn and Matthissens, 2006).
We examine the organizational structure, also the international environment and business environment on international marketing strategies. The implementation of the marketing mix is also considered along with the effects of internationalization and movements of a company from one country to another (Axinn and Matthissens, 2006; Balmer, 2006). ...
Download paper


This essay deals with the expansion of Ikea, a leading furnishings company and shows the changes in its marketing mix and business development perspectives from one country to another. The organizational structure within the chosen company and in a general business environment will be discussed, and the impact of the international environment on business will be discussed as it relates to international marketing…
Author : qchamplin

Related Essays

The concept of management change in regards to Larsen and Toubro
This joint venture was gradually transformed into a limited company which gained presence during 1946. Larsen and Toubro now occupies a symbol of pride with large number of departments servicing the nation in the fields of engineering, electrical, manufacturing, civil and other infrastructural support activities. Rendering satisfaction and meeting the needs of both the internal and as well as the external stakeholders concerns an important and critical identity of the concern (Larsen and Toubro Limited, 2010). Necessity for Organisational Change With changes in consumer needs and perceptions...
12 pages (3012 words) Essay
Strategic Change Management
The intention of this study is strategic management as one of the most important aspects of business behavior because it is goals-oriented management that ensures that the major goals and objectives of an organization are clearly outlined. Furthermore, such well-outlined goals are realistic, achievable and measurable. If an organization is managed strategically, steps that have already been taken to reach the goals are carefully evaluated to make sure that they have been carried out in the most efficient manner possible, and that they are in line with the overall goals of the company. Such...
15 pages (3765 words) Research Paper
Approaches to Effective Change Management.
It is important for change managers to be open for new ideas that may be significant in the change process, which encourages all the stakeholders involved to participate and own the organizational objectives, thereby making it possible for the change managers to accomplish their tasks (Ivancevich et al. 2007). Kotter (1996) observes that change management also requires that the important decisions be defended from denunciation by other players who might not be informed or whose interest might only be focused on resisting change irrationally. If change managers allow new ideas to be dismissed...
11 pages (2761 words) Essay
MGT540 - Management of Change
Change is an important and vital aspect of almost every company. To exists in the fast moving and ever changing world the companies have to bring change in its operations. For example with the invention of computer and information technology, almost every company has to incorporate the use of information technology to compete in the changing business situations. Change often makes the member of the company to shift from their comfort zone to adopt the change brought in the organization. This often makes the employees to resist the new change. Thus the change brought in the organization has to...
8 pages (2008 words) Essay
Change Management
(Cao et al, 2000, p187). Changes viewed also by management may also not be looked upon as change by outsiders like competitors or suppliers. This has led to the categorizing of change in various ways, some of which include strategic and non-strategic change, incremental and radical change, changes of identity, co-ordination and control, planned and emergent change, change in terms of scale, human-centered change in terms of individual, group and inter-group or organizational level, quantum change and so on. (Cao et al, 2000, p187; Todnem, 2005, p372). Changes can also be structural, that is...
10 pages (2510 words) Essay
Change Management
Change forces usually have direct impact on the management and running of business resulting to the need for transitioning to the desired state which an organization will operate at an optimum capacity (Paton, Paton and McCalman 2008).
1 pages (251 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!