StudentShare solutions
Triangle menu

Online Companies - Essay Example

Not dowloaded yet

Extract of sample
Online Companies

Coupled with the developments in technology, specifically the internet and aviation, and the liberalization of international commerce, globalization is now becoming a reality to many people. One of the most efficient ways to become involve in globalization is through going online, a method that has proved popular and effective for companies of varying sizes and interests.
The primary goal of becoming online is to be able to establish presences, gain access or exposure to markets and to survey or gather information regarding prospective markets. Some companies also opt to go online because their competitors do so. Among countries that have joined the World Trade Organization (WTO), a particular development for companies going online is to be able to take advantage of the liberalization of off-shore investments that they can now attract (Tubbs and Schulz, 2006).
Establishing presence online attracts attention to the brand and the products regardless of where the company is operating. Being online is a statement of a company's adaptation of technology and competency to follow trends (Murphy, 2006). The efforts can be accomplished independently by the company or by participation in third party hosting. Third party hosting can involve being listed in directories, through page links or by participating in industry profile data basing or participation in online groups and message boards. The core of the objective is to create interest for the brand and product.
Gain access or exposure to markets implies that the approach targets consumers. However, this objective may or may not involve actual selling to the target markets and the core of the objective lies in informing potential markets of the product. Access to markets can also include expanding supply and distribution chains. Being online means that another company can find you as a much as you can find suppliers and costumers for one's products. This can also be achieve independently or not however, there are distinct advantage in maintaining independent methods in accessing markets since this can also be a sources of market information and a means of providing support which may not available if one utilizes third party sites (Bly, 2004).
Gathering information can be made more efficient online, profile of visitors of the site can give a company an idea who is interested in their products. Most companies online provide registered user privileges in accessing their sites to be able to collect information form users and track usage. This information can be used to develop markets approaches and competitive competencies directly from individuals who already have expressed interest in the brand or product as well as provide channels for marketing and promotion efforts (Perner, 2004). For companies who are trying to find new markets, these information can provide vital information for approaches to the market so that efforts can be streamlined and be cost-effective.
Online Companies
For the purpose of this paper, there kinds of business that are online will be studied. One of the companies to be studies is Tesco, a large retailing supermarket company based in the UK who has recently adopted online business operation to complement its existing ones. Next is Muji, a ...Show more

Summary

The United Nations Conference on Trade and Development (UNCTAD) (2004), the retail and consumer industry is one of the industries exhibiting one of the highest growths today. At the same time, Murphy (2006) has said that as more companies gain online presence, there are also opportunities for businesses to market themselves with other businesses…
Author : pietro24
Online Companies essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Online Companies"
with a personal 20% discount.
Grab the best paper

Related Essays

Online Gambling
Gambling has a very long history. Since the inception, gambling has emerged as a controversial issue. A number of people argue that the gambling is required to be legalised as this is a leisure activity and a good revenue source.
12 pages (3000 words) Essay
Online Gambling
Though gambling is considered illegal in some countries, online gaming is allowed in most of the developed countries. This paper describes the general background of William Hill, an online gaming company. William Hill gambling company is a company associated with online betting.
3 pages (750 words) Essay
Online Marketing
One sector that has profited from this technological revolution is retailing. Online retailers have become a success story in terms of marketing management and strategic marketing. This paper identifies and analyses the key traits and bases of success of the marketing strategy of online retailers.
6 pages (1500 words) Essay
Online advertising
The author writes about the advantages of online advertising and how the organizations can use it as an effective tool to increase the sales of the product on computer applications software to reach a global audience at very cost effective rates on the example. He/she describes it one the case of the company that sales textbooks.
6 pages (1500 words) Essay
Online Journalism
The source of the journalism that I online is usually lies with the brick and mortar news companies and organization, however in the eight years since 2000 internet as well as online journalism has coma long way, with online based websites providing news to readers on the internet exclusively.
6 pages (1500 words) Essay
Online Therapy
Online therapy has many benefits, for house-bound patients, for example, who are not able to visit the office of psychotherapist for face-to-face conversation. Most of the professional associates have already launched the online therapy programs which are available for remote individuals.
5 pages (1250 words) Essay
Online Marketing
Clothes retail business in the 21st century faces incredible changes, the most fundamental ones being connected with the Internet. Fashion business in Internet grows increasingly more popular, and brings more and more profit. It has been noticed that “British shoppers
7 pages (1750 words) Essay
Online marketing
over the past decade, in the field of electronic commerce, has led to the prosperity of a range of online retail stores, giving rise to a revolutionary new concept in the arena of marketing management. Owing to such rapid transformations in the way we conduct business, in recent
7 pages (1750 words) Essay
Comparison & Contrast Between Two Online Holiday Companies
For this report, the author is comparing and contrasting the on target market operated by both the holiday websites – lowcostholidays.com and kuoni.co.uk. Both of these websites are very popular online holiday portals. Sticking to their current market and trying to capitalize on their target customers would help them to continuously be successful
12 pages (3000 words) Essay
A comparative analysis from the online retail company Rakuten to another four companies
It also offers its own products to consumers like the Kindle e-reader, at relatively low prices and free shipping incentives. It operates in two major segments: North America and the International. It
6 pages (1500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation