StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - Online Companies

Pages 7 (1757 words)
Download 0
The United Nations Conference on Trade and Development (UNCTAD) (2004), the retail and consumer industry is one of the industries exhibiting one of the highest growths today. At the same time, Murphy (2006) has said that as more companies gain online presence, there are also opportunities for businesses to market themselves with other businesses…

Extract of sample

Coupled with the developments in technology, specifically the internet and aviation, and the liberalization of international commerce, globalization is now becoming a reality to many people. One of the most efficient ways to become involve in globalization is through going online, a method that has proved popular and effective for companies of varying sizes and interests.
The primary goal of becoming online is to be able to establish presences, gain access or exposure to markets and to survey or gather information regarding prospective markets. Some companies also opt to go online because their competitors do so. Among countries that have joined the World Trade Organization (WTO), a particular development for companies going online is to be able to take advantage of the liberalization of off-shore investments that they can now attract (Tubbs and Schulz, 2006).
Establishing presence online attracts attention to the brand and the products regardless of where the company is operating. Being online is a statement of a company's adaptation of technology and competency to follow trends (Murphy, 2006). The efforts can be accomplished independently by the company or by participation in third party hosting. ...
Download paper
Not exactly what you need?

Related papers

Online Marketing
It critically assesses the distinctiveness of the marketing strategy approach of these companies, when compared to traditional retailers.…
6 pages (1506 words)
Online Business
The Headquarters and call centre is based in Leeds, West Yorkshire. Their huge buying power of over '150 million a year enables them to purchase stock at discounted prices. This allows them to provide the customer with a huge choice of top brand Electrical Appliances at truly unbeatable prices. Prompt delivery is the priority of The fast, efficient delivery service comes direct…
3 pages (753 words)
Online Travel
The possibility of spreading the reach of the business overseas is made possible by the practically zero marginal cost incurred by online travel companies in extending their marketing to foreign countries.…
6 pages (1506 words)
Internet Companies
It has accorded both parties with increased cost-efficiency and has allowed greater expansion of business scope (PC Week, 1999). By means of more dovetailed customer centric approaches, competitive advantage has been redefined. For instance, data from consumers are being garnered by online vendors to be able to more effectively cater to their needs. The substantial information permits these…
11 pages (2761 words)
Online Shopping
The aims of this study were to identify the phenomenon of online shopping and probe the various factors that either promote it or hinder it. The research also addressed the issue if online shopping would effectively replace street shopping. This was sought to be done through the analysis of existing literature in the area and through primary research involving a sample of online shoppers. The…
46 pages (11546 words)
Marketing Online
Particular concentration is given to the significance of a channel management general strategy in the e-marketing background. Firms consider this alternative require to have a high level of capability in relationship marketing skills (Jeeves, 2005).…
10 pages (2510 words)