Retail Marketing and Logistics Case Study

Case Study
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Gregg's the bakers have hitherto carried on expansion activities fairly well with sound business principles and charity activities. They have a highly motivated board of directors and staff and appear headed towards growth pattern based on human resource management and customer satisfaction.


This way they maintain good hold over quality and are in position to quickly phase off food items that outlive their utility.
Gregg's have their own registered charitable trust and they are actively engaged in providing grants and donations for needy causes. Their social activities include the environment, children's cancer research, breakfast clubs that provide free, nutritious breakfast for primary school children in socially disadvantaged areas, and raise funds for children in need.
Their exposure to these social activities gives them the advantage of maintaining good public relations and also the marketing thrust in new regions where they open shops. Their social obligations are noteworthy and they encourage their staff to be involved in these ventures.
Apart from these, their emphasis on customer satisfaction is fundamental to their success. They also constantly review their product range to ensure quality, taste and value for money. Products that appear to lose popularity are taken off the shelves without much loss of time. The products on display reveal a rich variety of food items and invite the buyers to purchase and try them. The shop design is continually modified and refined to improve the shopping experience. They are also ever on the lookout for new opportunities to open shops in areas where they perceive their products have demand (Greggs).
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