StudentShare solutions
Triangle menu

Businesses Marketing - Essay Example

Nobody downloaded yet

Extract of sample
Businesses Marketing

Moreover, he claims that, in order to understand how consumers actually make buying decisions, three scopes have to be identified, which are who makes the buying decision, the types of buying decisions, and the steps in the buying process.
This report will examine the importance of marketing to organizations in the twenty-first century. It will focus on one company, namely Mercedes Benz, and first of all show what marketing is. In addition, it will look at how Mercedes Benz uses marketing strategies and techniques. Furthermore, it will consider the reasons why marketing is essential to this organization, and how it has changed its use of marketing and how it might continue to do so in the future.
In order to do this, it will be necessary to use marketing models and examples throughout. Also, a history and definition of modern marketing will be given. Next, the functions of marketing will be explained. A description of the marketing process, with particular emphasis on the development of integrated marketing strategies by organizations will also be covered. ...
It was around 1960, when marketing mix was first introduced. The concept of the marketing mix primarily revolves around marketing's four Ps, which include price, product, place and promotion (Grnroos, 1994). From then on, this basic marketing mix model remained unchallenged. It even overpowered earlier marketing models Wroe Alderson's organic functionalist approach as well as the system-oriented approaches and parameters theory advocated by Copenhagen school in Europe. Similarly, previous approaches like the commodity, functional geography-related regional and institutional schools, have long been forgotten. For a long time, the use of marketing mix has been concentrated on the simple business to customer market.

For over forty years, the management paradigm of marketing mix has indeed dominated most thoughts, practice and research of marketing. As time goes, the concept of the marketing mix and the four Ps had become an irrefutable paradigm used in academic research, which in turn results to validity being taken for granted. In most parts of the marketing and academic world, researchers remain to consider the concept as the epitome of marketing truth even up to the present time.

One way of using the marketing mix in generating greater understanding and communications is through the establishment of long lasting customer relationships. For years, there has been a growing interest on the study of customer relationship economics. It has been introduced by Heskett et al. (1994) that understanding the concept of market economies means the achievement of understanding the customers rather than focusing on the development of scale economies. One example cited by Reichheld (1993, p. 65) was the result of his study at MBNA, a US credit card ...Show more


Today's markets are highly influenced by technological progress, especially in information technology. Yet, small businesses are taking the back seat. It is necessary to expand knowledge on two distinctive things strategy and operational effectiveness. Every business strategy the he is incorporating to the readers would depend upon the nature of business, the location and definitely the country involved…
Author : lockmanthea
Businesses Marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Businesses Marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Small Businesses
This paper addresses the importance of small scale businesses in contemporary market contexts and explains whether it would be worthwhile to set up a new small scale business. The major opportunities, problems and challenges that a business man may face in setting up a small business will be detailed and the ways to overcome the issues will be highlighted in the paper.
13 pages (3250 words) Essay
Strategic Marketing
Marketing is a good entrepreneurship tool in a sales company. The marketing concept of building an organization around the profitable satisfaction of customer needs has helped firms to achieve success in high-growth, moderately competitive markets. A comprehensive industry analysis requires a small business owner to take an objective view of the underlying forces, attractiveness, and success factors that determine the structure of the industry.
4 pages (1000 words) Essay
Book Report on Guerrilla Marketing
The book also consists of vital information that is useful for the success of business, which Levinson (2007) indicates to be the best approaches for marketing of the business, the appropriate tips for application of new technology in marketing and finally, the strategies that the businessmen can apply in the quest to target their goals and objectives in the business world.
6 pages (1500 words) Essay
Fail of E-businesses
This can be attained by glancing at e-commerce or marketing in online vicinity, thereby, carrying out a research on unsuccessful businesses. Moreover, we will also study about the constraints that persuade success in an online business.
25 pages (6250 words) Essay
E-marketing College Essay
Personal computers and modems among other new technologies are helping to make electronic-based businesses expand. Modem marketing is the use of any of such technologies to create sales that would occur when e-marketing plans befit the outcomes needed. The easiest and most effective way to start electronic marketing is via E-mail.
5 pages (1250 words) Essay
Marketing mix
In todays highly competitive market, a company must be on its toes and employ the right tools so that its brand comes out on top. An owner or a manager of a small business has to design and plan out a comprehensive marketing program for the company to meet
4 pages (1000 words) Essay
Businesses can analyse how consumers make choices and can use this to create successful marketing strategies for the goods they want to sell
It took almost 25 centuries for us to build on these practices and create a formal field of study of marketing (Hoyer & Macinnis, 2009, p. 247). However, even then, the field of marketing has gone through many transformation and revolutions. In the earliest days of the
7 pages (1750 words) Essay
Discuss the impact of marketing strategy on profits in two businesses of your choice
The marketing strategy of an organisation depends on how the company understands the needs of its customers. In this case, a company identifies the customers it wants to serve through segmentation and targeting, and then determines how it will serve the
3 pages (750 words) Essay
Discuss the extent to which an understanding of marketing would be of use to organisations other than businesses
For the success of marketing exercise, the product or service of interest should be identified and then developed into suiting the demands of the consumers. The appropriate price of the merchandise or
8 pages (2000 words) Essay
Discuss the extent to which an understanding of marketing would be of use to organisations other than businesses
Without marketing, a business may have superior products in the industry but the potential customers are not aware of them making the sales decline and eventually the whole company to collapse. Successful firms adjust their
8 pages (2000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us