This has been considered as a wonderful mix of communication principles. For this purpose, the person who interprets should have basic working knowledge. The working knowledge should be about; journalism, marketing, psychology, non formal and adult education theory and presentation, business management and finances, reservation and tourism planning/ principles, media planning and design principles (John A. Veverka, 2006).
The interpretive techniques and principles can be observed when we see an advertisement, magazine, television or a movie. The interpretation will depend on the reality used in the techniques of interpretation. The understanding of an interpreters about the knowledge and the view of the visitors will be helpful in the success of the interpretation. This cannot be termed as the truth in the interpretation. In the aforementioned context, the view expressed about interpretation is that the one which follows the views of the visitors.
The truth lies in the interpretation if the interpreters consider the memory, recreational learning and learning experience of the visitors. This consideration of the interpreters may result in the truth in the interpretation. The learning of the visitor from the interpretation can be in the form of fun also.
The methods like coin collecting, model making, studying aspects of history, bird watching etc. is involved with recreational learning. The persons learn from interpretation because they want to discover the pleasure of learning in the interpretation.
3. System Area Plan
The system area considered here is information. It can be presented in many forms and as a result was selected as system area. The presentation of information may be straight facts, figures and dates, analyses and stories. A guide provides information to tourists almost without interpretation. A Writer provides information to the readers with information. For example, the environmental education in the form of a program or exhibit can be presented in either an informational instructional approach. These need interpretive approach. In all the above mentioned conditions, the communication nature of the interpretation should be taken into consideration. The education due to interpretation occurs, when the recipient receives the message and understands it. After that it needs the remembrance. The way of communication and the nature of interpretation also will regulate remembrance. The interpretation regarding the sensitive aspects of the human nature will make them remember the information conveyed for a long time. The listeners do not remember the information, if they do not understand the information conveyed. Though interpretation needs the resources, it is not resource specific. It can be considered as objective driven and audience focused process. It looks for results after using the marketing and advertising techniques. This can be termed as interpretation communication strategy.
The communication need to provoke curiosity, attention and interest in the listeners or the learners. The absence of attention will not make them to stop before an exhibit. The strategy must be in a manner to provoke and create attention. For provoking and creating, the interpreter must think about the reasons the visitor wants information. The answer to the questions that arise by that thinking