International Strategy of B&Q - Assignment Example

Extract of sample
International Strategy of B&Q

B&Q is the number one DIY retailer in Europe and the third largest in the world, with more than 60 stores opened internationally, including B&Q Beijing, which is now the largest B&Q store in the world.
Based on literature a firm has to make two initial decisions for facing internationalization process, i.e. equity and non-equity entry modes (See figure 1). Entry mode is an institutional arrangement that makes possible the entry of firm's products, technology, human skills, management or other resources into a foreign country (Root 1994). On this level, the key issues when making a decision on entry modes are those that refer to the macro-level factors of the target country, such as country-risk, cultural differences or potential for growth (Pan and Tse, 2000). The influence of these factors on the choice of entry mode will show up in the commitment of resources that the firm is willing to undertake in the international market and the strategic flexibility they wish to maintain in order to face up to unforeseen changes in the environment (Pan and Tse, 2000).
On the second level of analysis, managers would do well to evaluate the different modes of entry, taking into consideration the degree of ...Show more


The annals of business history report that for every successful market entry, about four entries fail. Inexperienced start-ups suffer some of these disappointments, but so do many sophisticated corporations (Horn et. al., 2005). Therefore, the choice of entry mode constitutes one of the most critical decisions for international strategy success…
Author : zora96
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"International Strategy of B&Q"
with a personal 20% discount.
Grab the best paper

Related Essays

International Business Strategy (Guanxi) in China and Taiwan.
International Business Strategy (Guanxi) in China and Taiwan. Abstract and Keywords The Chinese business practice known as guanxi is much discussed but there is little agreement on how it affects co-operative ventures involving both Chinese and Western partners.
53 pages (13250 words) Dissertation
International Business Strategy
The existence of the discount retailing stores can be traced back to the 1940s and the starting of the 1950s. The purpose of these stores was to serve the families of those children who were born after the Second World War. The products were delivered at lower prices thus meeting the basic needs of the families, and accompanied by increasing sales and turnover.
14 pages (3500 words) Essay
International Business Strategy: McDonalds in India
This paper presents a brief report on the management strategy of McDonald’s and gives detailed analysis of both the internal as well as external environments. In order to analyze the business environments, various business analysis tools such as SWOT, PESTEL, Porter’s Five Force analysis etc will be included in the paper.
12 pages (3000 words) Essay
Environmental Forces Affecting B&Q In The UK.
The growth of firms operating in highly competitive markets can be secured only if appropriate strategies are developed for controlling external environment. In the literature the power of an organization’s external environment to influence the organizational success is highly emphasized.
14 pages (3500 words) Essay
International Business strategy - NOKIA on global market
125). Buyer power is relatively high due to following reasons. Plenty of alternate brands are available (blackberry, iPhone, Samsung Galaxy, HTC and others). Customers can search capabilities and features of Smartphone by using secondary sources (internet, published data, consumer feed forum) hence chance for retailers to manipulate customer decreases.
7 pages (1750 words) Essay
International Business Strategy IBS
This study focuses on the use of the first mover advantage, a theoretical concept already popular in international trade, for building a business strategy. The literature related to this subject has been reviewed and it is presented below; case studies have been used in order to show the practical implications of the involvement of the specific concept in the strategy formulation process.
10 pages (2500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email