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International Tourism - Assignment Example

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International Tourism

However, Pakistan, even though bestowed with vast areas of unexploited and unexplored, breathtakingly beautiful landmarks, to date has been unable to exploit the travel and tourism industry to its maximum or for that matter, even the minimum level. According to an article available at Eturbonews. "The tourism industry in southern Asia generally showed growth in 2007, except for Pakistan and Sri Lanka. Political instability and a lack of security in these two countries led to a drop in arrivals from abroad: -7% for Pakistan, and -12% for Sri Lanka" The same news states further, "In general, the tourism industry in the subcontinent showed growth of 12%. In 2006."The same article further refers to Pakistan's tourism industry in the following words, " in addition to Sri Lanka, is represented by Pakistan, where tourism demand fell by 7% in 2007". Experts say this is related to the country's serious political instability and frequent terrorist attacks."
There are two types of tourists' visiting Pakistan, The foreign Tourists and the domestic tourists. The domestic tourists can further be classified into up-country tourist (moving from the south of the country to the north) and down country tourists (tourists moving from North to South).
Since tourism industry is a business mode...
Tourist Categories:

There are two types of tourists' visiting Pakistan, The foreign Tourists and the domestic tourists. The domestic tourists can further be classified into up-country tourist (moving from the south of the country to the north) and down country tourists (tourists moving from North to South).

The major chunk of revenue comes form the foreign tourists who have resources available to splurge in the local markets and outing areas.

Factors Impacting Foreign Tourists:
Since tourism industry is a business model, the various theories that are used for external analysis apply to the tourism industry. The PESTLE Analysis identifies the external factors that impact the tourism industry of Pakistan.

Political, Image of Pakistan: The image of Pakistan post 9/11 has been such that it is known as one of the most terrorist afflicted areas. It is believed that it lacks modern ways to commute and transportation networks fail. The volatile political situation makes if a very difficult choice to travel too especially when travel advisories are being issued against traveling to this country every now and then. Moreover, the frequent bombings and suicide bombings enhance this image further. The recent instances of terrorist kidnappings all paint a very deadly picture.

Economic: before 2001, the economy of Pakistan was in doldrums with GDP growth rates as low as 4%. This reflected in a low level of investment in tourism and developments of infrastructure. Due to the lack of development of tourist attractions, Pakistan's tourism industry had stagnated. After 2001, there was a boom with growth reached as high as 7%, however, the wealth did not have a trickle down ...Show more


Undertake secondary research to identify the key external trends and developments that are influencing the market for travel and tourism for your chosen country. Specifically highlight those factors that are likely to have most effect on the attractiveness of your chosen country as a tourist destination for both domestic and foreign visitors.
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