E-Commerce and E-Business Fundamentals

Masters
Case Study
Business
Pages 10 (2510 words)
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Current paper provides analysis of Amazon.com - worldwide leader of online business in the retail industry. The analysis aims at presenting majors technological enhancements as well as business strategy in order to consult on best practice to VG Jones - books, videos, DVDs and CDs retailer in the UK…

Introduction


Amazon.Com is a leading online retailer company, offering many different items such as books, music, DVDs, videos, toys, electronics, software, video games and home improvement products. They have an estimated 22.5 million customers in 150 different countries. Amazon was founded in July 1995 by Jeff Bezos in the state of Washington.
With Amazon.com, customers can search at home a database of millions books, CD's, DVDs, videos, software, video games, lawn products and even a pan for your kitchen. If you find the item you want, just add it to the shopping cart and then is needed to fill out an online form to specify the type of payment, shipment characteristics and even if it's a gift, the type and color of wrapping paper. Also today it is possible to access used and collectible items through their Shops and Amazon Commerce Network or going to Amazon Auctions or sothebys.amazon.com (Press release Amazon.com and Borders Group Announce Strategic Alliance, 2006).
Amazon.com is rated as a company in the Internet software and services industry into the technology sector. ...
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