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Amusement Park - Case Study Example

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The change that would take place in the company after the proposed information system has been implemented successfully is summarized. The resources and involvement needed for the change is also described in the latter part.
A self reflection at the end gives light to the expertise and foresightedness needed for an administrator in implementing an information system to change a key processing with its experience. In the diagnosis and the latter part of the work are based on theory and academic notion.
"Veega Land, India's first water theme park, has since its inception been an irresistible attraction for hundreds of thousands of fun loving people of all ages from all over India. Spread over 30 acres of landscaped space, built to international standards and impeccably maintained, Veega Land has a mind boggling array of sophisticated rides to thrill anyone till one can't take any more" (Veega Land)
Veega Land Amusement Park is situated in the outskirts of Bangalore City in the South Western part of India. It is about a 30 km west to the heart of the city. It is a well established company located in the capital city of the state. The park offers verity of Caravans and motor homes. There is a water theme park with quiet a number of rides for both children and adults. A visit to the park in fact can be an experience of the life time.
Park also has a small shop which can be utilised to increase the revenue. Since the shop is with in the premises the products are sold at a high price. There are a number of games rooms for the children and adults who would be staying over night. The park could almost be filled to the brim during the peak season.
The theme park as with all the companies of the same kind has lot of rides made for both children and adult. Especially the Veega maintains another park for the small kids alone. Thus the peak season of the year is being the summer holidays. In spite of all the changes the company had down the years the company still remains to be a family business. It is owned and managed y the same person.
2. A System Based Diagnosis of the Situation
The issue is to improve the promotion process to stabilise the customers flow to a certain extend during the peak season and off season. A diagnosis of the current promotion process is needed in a unique knowledge based approach called INSPIRE which has been designed to help drive and implement change, to help managers to simultaneously harness innovation, and to control the organizational change process (Kawalek, 2009). The promotion proce ...Show more


This case study is in fact looking at the details of a real world situation in an Amusement Park cum Resort. Mainly, this study will analyse the managing strategies with its various problems to diagnose and bring about the inevitable changes in promoting their off season revenues as the resort is open round the year but off season brings an income much less than the expenses at the moment…
Author : lgrant
Amusement Park
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