Additionally, this public relations plan will set about assisting the Lions Club International with achieving issues highlighted in its Strategic Plan though by strengthening its public relations communications and creating a greater awareness of the organisations achievements in the community. As Cutlip et al (200) recommend the plan has as its core aim to strategically position Lions Clubs International in high visibility outlets which will serve to increase the understanding and image of Lions Clubs International.
In 1917, an insurance agent from Chicago by the name of Melvin Jones, understanding the potential of a unified purpose, conceived of the notion of joining many small independent service organisations under one umbrella to provide "Service to Humanity" (LCI 2005, screen1). From its humble beginnings the Lions Club International (LCI) has grown to become the largest service club in the world with a membership of almost 1.4 million people in 197 countries united to provide "service without personal reward" ("Lions Fact" 2005, PDF 4). ...Show more