But, as this report will illustrate, such 'choice' has in the long run, come at a price. Supermarkets today, are proving to be a disaster rather than a boon for the society. The modus operandi of the supermarkets both in procuring and selling goods has had a telling effect on all sections of the society.
"Supermarkets wield immense power over the way we grow, buy and eat our food. They are shaping our environment, our health and the way we interact socially. These changes have gone unchallenged because consumers have been sucked into superstore lifestyles, persuaded that the opportunity to select from six different brands of cut-price oven chips at three in the morning represents choice and value"
In the essay, we initially assess the extent to which the supermarket industry controls the economy and also analyze the amount of power that supermarkets wield over the government or other smaller players like grocery stores etc. The essay critically analyses the present consumer trends as well as their current mindset. It is also important to determine their main influencing factors that ultimately work in favor of the supermarkets.
Finally, the essay discusses the core issue of how a supermarket adopts different strategies in order to woo customers in addition to discussing the various ways ...