The President of the company, Gaziano, is practically a one-man-army at the top, while the experienced founder and director of the company, Rev. Whipple has not involved himself at the corporate strategy level. The reverend is passionately engrossed in research and development, which is but one of the functions of business only.
Great companies are created from great business models. Prelude Corporation must understand that it is not in the lobsters business, but in the foods business. Its business model must be at par with or excel that of other food giants in the world. The company must evaluate its export opportunities, as the product can be packaged and preserved for a long time. As the local competition is intense and profit margins are low, the company needs to find niche markets for its product all over the world, in order to achieve better price realizations.
At the same time, the top management must be constantly engaged in the task of assessing and identifying new growth platforms that are consistent with the company's business model. Just by milking the existing cash cow, the company is limiting its future growth potential, and leaving the field open for other competitors to seize the initiative and competitive advantage over it.
Prelude Corporation is involved in a capital-intensive business. ...
Size and scale of operations is critical to long-term survival in the business that Prelude Corporation is engaged in. Therefore, the company needs to develop a strong business plan and proposal, and seek out substantive equity partners in the market who are willing to invest funds in the company for the long-term, against a shareholding in the company. Once the private equity funds are successfully employed and the company's financial condition improves, the company must gear up to expand its capital base further by approaching the public equity markets, with an aim to raise funds to reduce its debt financing burdens, and to invest for its future growth plans.
Raising finances at a cheaper cost, and diluting the company's equity is not a task of a faint-hearted management. It requires tremendous patience, conviction and intense persuasiveness to achieve success with private equity financiers and make them partners in your future growth. In absence of such aggressive pursuit of its financial goals, the death-knell of a company is sure to be sounded sooner or later, owing to the over-burdening of expensive debts.
Human Resource Strategy and Peoples Strategy
Prelude Corporation needs to differentiate itself from the rest of the unorganized lobster industry and create innovative incentive schemes to motivate its employees. The human resource strategy often differentiates a good company from a great company. Each employee, including the lowest level fisherman, of the company must be made to feel that he is a part of the family, and his needs and grievances must be attended to with sincerity. Cheap employees in the end prove to be more costly in the long run. Therefore, considering the size, scope and ambition of Prelude Corporation, it