StudentShare solutions
Triangle menu

Black Leisure - Assignment Example

Nobody downloaded yet

Extract of sample
Black Leisure

(Zagotta & Don, 2008, Issue 5)
This mission is will be very successful in the communication of the strategy by use of mantra. The mission statements are also very well articulated to plan the strategy results rather than planning the activities. The Mission Statement has also clearly planned what Black Leisure's group will not do so that they avoid doing everything and finally end up not achieving anything. (Zagotta & Don, 2008, Issue 5)
By mentioning the various sections that will be target for growth, the mission has taken the first step to open up to the organization. By use of the annual financial results and the quarterly feedback, these mission statements will be able to give feedback on the progress. Finally the whole statements has laid a foundation for a virtuous circle of improvement and implementation by the way it has been laid out. (Zagotta & Don, 2008, Issue 5)
According to H. Ansoff (1988), there are two fronts that Black Leisure can adopt as marketing strategies to develop their objectives. These are the markets and products. Since Black Leisure has an existing market of outdoor retailing activities and existing product of clothing wear and Boardwear, they should concentrate to enhance the brands they have such as Peter Storm, One Earth, Eurohike, Storm Shield, Rarespecies, ALS, Technicals, O'neill, Freespirit and 100%MAMBO. They should have objectives of expanding the market turnover that is currently at 298.3 million and operating profit that had declined to 1.6 million due to poor brand sales force.(Ansoff, 1988, chapter 6.) (BernStein, 2007, p. 4)
Black Leisure have an existing clothing brand product that they consider offering to new markets within and outside UK. These new market segments should be concentrate on youth style brands objectives, show fashion innovations, and have high sporting technology. They should also objectives that are focused on Boardwear and latest rebalanced wears that can be used for varied sport operations. (Ansoff, 1988, chapter 6.) ( BernStein, 2007, p. 8)
Black Leisure Group have may be having a new product such as Outdoor and Boadwear clothing and an existing market such as skiing, mountaineering, walking and many others. The strategy should be to having objective of mixing the brands wear such as promoting a Freesprint Clothes and O'neill shoes; Storm Shield jackets combined with One Earth boots; Freesprint Sport shoes and ALS tracksuit and any other new mixes possible. (Ansoff, 1988, chapter 6.); (Bernstein, 2007, p. 6).
Finally, Black Leisure have will need to formulate new products such as parachutes, goggles pressure pads and for new markets such as sky diving. This is becoming a popular sport activity whose objective will be to diversify the current product availabilities and capabilities with the customers being able to explore new geographical ...Show more

Summary

By 2013, Black Leisure Group will achieve 150 million of revenue, 55% profit and will have a 3 million customer base. We will have 20 outdoor activities that are expanding at 5%. We will have a labor force of 20,000 professionals who will be positioned in all the continents…
Author : aimee89
Black Leisure essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Black Leisure"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Trial Of Conrad Black
It was argued that Conrad took away their money, which belonged to the shareholders. He took the firm as his own. He always dipped into the till to support life style which is lavish as the company suffered debts. It is argued that he had private deals involving selling the company’s assets for his personal benefits.
4 pages (1000 words) Assignment
Recycled Black Berry phones
The project would also facilitate to ascertain greater benefit for the organization as it would certainly enable to represent a greater focus of the company in terms of its organizational approach towards mitigating environmental challenges through recycling of phones. Responsively, a Gantt chart has been prepared in relation to this project which facilitates to determine different activities needed to be performed for successful completion of the required operations.
9 pages (2250 words) Assignment
Travel and Leisure Industry
This analysis is used to ensure that all aspects of the macro-economical environment are covered while assessing a business and ensures that key factors like Political environment, Economic factors, Social factors and Technological factors are taken into account.
12 pages (3000 words) Assignment
Black Leisure Journey Plc. Black Leisures Values, Standarts And Competitive Position in the Market
The firm Black's Leisure Group Plc remains powerful for its outdoor and board wear retailing with its tow main outlets as Outdoor and O'Neill. The Outdoor is the major retailing shop that sells board wear clothing, footwear and equipment whereas, O'Neill act as the main distributor and retailer of Black's Leisure.
14 pages (3500 words) Essay
Black Organized Crime
They just give a virtual image of an organization which doesn’t exist on the globe. There is a specific criterion of this gang. Men should have their own motorcycles and these should be American made and of specific size. European motorcycles are also used
1 pages (250 words) Assignment
Conrad Black trial
He was in control of Hollinger International which was involved in the publishing of well known newspapers including National Post, The Daily Telegraph and others. He even worked as a writer and had authored memoirs and biographies and was
2 pages (500 words) Assignment
Introduction to Leisure
For me, leisure means spending time with your grandchildren. I have a grandson, and playing with him is my leisure. Years ago, leisure, for me, was sitting down with your grandmother and listening to stories. This has
1 pages (250 words) Assignment
Black Criticism
ion is that critical theory offer very complex tools for analyzing Black criticism since African-Americans` critics have always been discussing the issue of fragmented personae and multiple identities for decades now (Bonilla-Silva, 2010, pg. 45). But the fight of Blacks is
2 pages (500 words) Assignment
Black Fish Movie
The author of the text depicts the image of Tilikum that is very powerful and aggressive that eventually kills its trainer, Dawn Brancheau. Moreover, it is highlighted that abuse of the orcas has made them fierce though they are used in entertainment. And it is also stated, the trainers are not aware of any incidents of the attack of the sea animals against humans.
2 pages (500 words) Assignment
Business Decision Making - Investigating the Leisure Industries
Heuristic is a mental alternative way that helps in rapidly settling on choices and judgment without the need to invest considerable measure of energy either scrutinizing or breaking down of data. The following
5 pages (1250 words) Assignment
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment
Contact Us