Thus new sources of competitive dvntge--coordinting nd integrtion skills--become strtegic wepon tht is not rooted in trditionl fctors. The requirements of globl sourcing, rel-time informtion shring, mss customiztion nd virtul clustering of ctivities redefine ntionl competitiveness--nd the links between firms nd their home territories--in wys significntly different from those envisioned erlier. Current pper presents n overview of orgniztionl business strtegy in terms of ITC inititive to support business nd build competitive dvntge. Prticulrly, the cse of Tesco grocery is provided to cover the issues of corporte informtion nd communiction strtegy.
s well s operting in the UK, it hs stores in the rest of Europe nd si. It lso provides online services through its subsidiry, Tesco.com. The UK is the compny's lrgest mrket operting under four bnners: Extr, Superstore, Metro nd Express.
Tesco sells pproximtely 40,000 food products in its superstores, s well s clothing nd other non-food lines. The compny's own-lbel products re t three levels, vlue, norml nd finest. Own brnd ccounts for pproximtely 50% of sles.
s well s convenience produce, mny stores hve gs sttions. The compny hs become one of Britin's lrgest petrol independent retilers. Other retiling services offered in the UK include Tesco Personl Finnce nd Tesco.com. Tesco Personl Finnce is joint venture with the Royl Bnk of Scotlnd. It hs over 3.4 million customers, nd provides vrious finncil products nd services.
The compny hs opertions in the rest of Europe, including the Republic of Irelnd, Hungry, Polnd, Czech Republic nd Slovki. (Finch 2005)
Tesco's Republic of Irelnd business opertes in the region of 82 stores, nd round 60 stores in the Hungrin mrket. Tesco's Polish opertions include former HIT operted stores. It opertes round 66 hypermrkets nd supermrkets in this country. In the Czech Republic nd Slovkin mrkets, Tesco opertes 22 nd 23 hypermrkets respectively. (Flvin, 2005)
Tesco lso opertes stores in si, including Thilnd, South Kore, Mlysi nd Tiwn. The compny opertes 64 stores in Thilnd nd 28 stores in the South Koren Mrket, while in the Tiwnese nd Mlysin mrkets it hs three stores in ech ntion.
Business Strtegies of Tesco
Tesco core competencies
When speking of compny's core competencies it is mter of discussing compny's competitive dvntge tht differentite it from the list of competitors. The most importnt trget for Tesco is to set the competent position between businesses on the mrket nd sustin its mrket power through long period of opertions nd ctivities. There theory sttement s for the mtter of sustinble development nd core cmpetences of the business where Tesco opertes is the on tht dvises the compny to dpt in ccordnce to chnges in compny's enverinment; it should be flexible nd evolve over time. Therefore, Tesco needs to dpt to new rpidly chnging circumstnces nd opportunities, so its core competencies will hve to dpt nd chnge. The exmple of this ws when the compny hs lunched its loylty crd nd went into bnking.
Core competences cn be shped within the frmework of following three fctors:
Provision of potentil ccess to wide vriety of