(AAA Tourism 2004)
Vallen and Vallen (2001) observe that ratings and audits for hotels can be a subjective business. He points out that in some countries where the rating systems are handled by the government, there is a great possibility that bribery, politics, and trade association bickering will affect the rating of an establishment. The Star Rating system RACV endorses is handled, not by the government, but by a private enterprise - the AAA Tourism group. This is much akin to the system adopted by the Americans - who use ratings from enterprises such as the American Automobile Association and Mobil. This has the effect of avoiding the political influence of a governmental rating system. The auditing for AAA Tourism's ratings is done by local assessors. Vallen and Vallen further note that local assessors have a tendency to be subjective in their ratings. They observed that these assessors usually award full points for the mere presence of amenities and not the quality of such. In comparison, the guidelines stipulated by the AAAT have a rigid point system that relies heavily on the quality of existing amenities. From observation it may be said that these guidelines serve to mitigate such biases.
One point in the assessment process of AAAT that raises questions is the fact that assessors are required by system to make their visits announced (AAAT 2003). Other rating firms will conduct their assessments anonymously. This is, presumably, to capture the natural atmosphere and typical quality a hotel offers on any given day. The question with planned visits is that the hotel management is given the opportunity to prepare what may be considered as a contrived sense of quality. On the other hand this type of assessment also encourages establishments to constantly improve their facilities by fixed iterations since they are well aware of the schedules of assessment and may well prepare for these ahead of time.
A curiosity in the Star Rating system is the presence of what is called a marginal rating scheme. If the points awarded to an establishment during assessment falls within a predefined 'gray area' then the establishment is awarded that rating. If the establishment is unable to move upwards from this gray area, their rating is adjusted down. This scheme appears to allow a certain sense of leniency. Furthermore, it also seems to serve as an impetus to improve on existing quality to maintain the desired star rating.
The criteria for assessing Star Ratings are quite straightforward. Points ranging from 250 to 1000 are awarded for the set criteria. These criteria are grouped into two categories: Core Business guidelines and Industry guidelines. Included in the Core Business guidelines are the common criteria for hotel assessment such as bedroom accommodation, bathroom, maintenance issues, and general amenities.
The size of the establishment
The Royal Automobile Club of Victoria, or RACV, started in December of 1903 through the efforts of a group of motorists who decided to band together to promote the interests of motor vehicle owners and enthusiasts (AAA Tourism, 2003). Its primary goal was the welfare and information of the motoring public on diverse issues such as safety, auto information, and leisure…
The marketing cycle for Hotel Paradise, like any other organization starts with Market Research (MR) (Appendix: Marketing Cycle). This leads to closing on the right customers. These customers are then focused on for relationship building and further business generation.
‘Zero-Hour’ Contracts in the Hospitality Industry. The policy issue in this essay focuses on Zero-Hour employment contract as practiced within the UK hotel industry, aiming at critically analysing the concept and comprehending its implications for both the employees and the employer of Hyatt Regency London.
The report takes an analytical approach where all the dimensions of globalization are looked into and examined by presenting the political, economic, socio-cultural and technological impacts on the tourism and hospitality sector. Domestic policies are being taken in conformity to the needs and preferences international tourists.
The results after application of IT has also discussed. The development of Internet and Intranet in context with the hospitality industry is also an issue. The case studies of different hotels are also showing the application of IT.
Growing shortage of skilled and qualified employees along with escalation of construction and renovation cost were two of the major issues discussed in ISHC. Followed by were the difficulty to keep up with the rapidly changing technology, Changing demographic and their impact on travel trends, considering the future of Hotel profits with balancing escalating expenses with the need to increase rates, Mitigating consumer confusion over brand proliferation and investor concerns over cross brand impact, Keeping up with rapidly changing playing field, And their impact on the travel industry, the changing travel patterns, issues in capital availability are the other aspects in the top ten issues (
However, we generally think of the hospitality industry as including accommodations, restaurants, entertainment, tour and transportation services. In the UK this industry has become extremely important, topping a billion pounds sterling this year, and the
In our paper we have selected the third point in which we have to critically analyze and evaluate the key environmental factors that have a role in influencing the business development decision with respect to the
It can also be defined as the business of providing entertainment, restaurants and hotels, etc. for persons travelling.
Inbound tourism is the act of not - residents travelling in a different country that is not their
This study looks at viability of product and its marketing strategy with emphasis on establishing problems and their answers. Proposed product and its marketing strategy will be put to deliberation in order to assess whether the idea may work or not. Feasibility study is carried out in three domains: Market, Technical and Organizational Structure.
15 pages (3750 words)Essay
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