(AAA Tourism 2004)
Vallen and Vallen (2001) observe that ratings and audits for hotels can be a subjective business. He points out that in some countries where the rating systems are handled by the government, there is a great possibility that bribery, politics, and trade association bickering will affect the rating of an establishment. The Star Rating system RACV endorses is handled, not by the government, but by a private enterprise - the AAA Tourism group. This is much akin to the system adopted by the Americans - who use ratings from enterprises such as the American Automobile Association and Mobil. This has the effect of avoiding the political influence of a governmental rating system. The auditing for AAA Tourism's ratings is done by local assessors. Vallen and Vallen further note that local assessors have a tendency to be subjective in their ratings. They observed that these assessors usually award full points for the mere presence of amenities and not the quality of such. In comparison, the guidelines stipulated by the AAAT have a rigid point system that relies heavily on the quality of existing amenities. From observation it may be said that these guidelines serve to mitigate such biases.
One point in the assessment process of AAAT that raises questions is t ...Show more
The Royal Automobile Club of Victoria, or RACV, started in December of 1903 through the efforts of a group of motorists who decided to band together to promote the interests of motor vehicle owners and enthusiasts (AAA Tourism, 2003). Its primary goal was the welfare and information of the motoring public on diverse issues such as safety, auto information, and leisure…
The marketing cycle for Hotel Paradise, like any other organization starts with Market Research (MR) (Appendix: Marketing Cycle). This leads to closing on the right customers. These customers are then focused on for relationship building and further business generation.
‘Zero-Hour’ Contracts in the Hospitality Industry. The policy issue in this essay focuses on Zero-Hour employment contract as practiced within the UK hotel industry, aiming at critically analysing the concept and comprehending its implications for both the employees and the employer of Hyatt Regency London.
The report takes an analytical approach where all the dimensions of globalization are looked into and examined by presenting the political, economic, socio-cultural and technological impacts on the tourism and hospitality sector. Domestic policies are being taken in conformity to the needs and preferences international tourists.
The results after application of IT has also discussed. The development of Internet and Intranet in context with the hospitality industry is also an issue. The case studies of different hotels are also showing the application of IT.
Growing shortage of skilled and qualified employees along with escalation of construction and renovation cost were two of the major issues discussed in ISHC. Followed by were the difficulty to keep up with the rapidly changing technology, Changing demographic and their impact on travel trends, considering the future of Hotel profits with balancing escalating expenses with the need to increase rates, Mitigating consumer confusion over brand proliferation and investor concerns over cross brand impact, Keeping up with rapidly changing playing field, And their impact on the travel industry, the changing travel patterns, issues in capital availability are the other aspects in the top ten issues (
However, we generally think of the hospitality industry as including accommodations, restaurants, entertainment, tour and transportation services. In the UK this industry has become extremely important, topping a billion pounds sterling this year, and the
In our paper we have selected the third point in which we have to critically analyze and evaluate the key environmental factors that have a role in influencing the business development decision with respect to the
It can also be defined as the business of providing entertainment, restaurants and hotels, etc. for persons travelling.
Inbound tourism is the act of not - residents travelling in a different country that is not their
This study looks at viability of product and its marketing strategy with emphasis on establishing problems and their answers. Proposed product and its marketing strategy will be put to deliberation in order to assess whether the idea may work or not. Feasibility study is carried out in three domains: Market, Technical and Organizational Structure.
15 pages (3750 words)Essay
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