This assignment will look at the evidence supporting uniform global strategies as a successful business strategy in an international market place and adapting strategies to national preferences/differences in international operations, comparing and contrasting the strengths and weaknesses of both approaches in what is a growing global economy.
One of the key considerations, when looking at global strategies is the state of the global economy. There has been much debate as to whether globalisation consists of one single global market. It is necessary to think whether a uniform global strategy is one, which is 100% uniform and standardised, or just its key elements.
It must acknowledge that companies that operate in overseas markets do so in order to expand their businesses and reach as well as stave off competition. "Even businesses whose focus has traditionally been on domestic markets are finding they must compete across borders not just to prosper but also to survive". (Kanso and Nelson, 2002, p.87)
Regarding terminology, it is important to acknowledge that different academics may use the same terminology for different types of companies; confusion can arise with different companies & markets, which interpret slightly differently depending on the author.
An organisation's global strategy(s) is dependent upon where the competitive advantage(s) for the product(s) or service(s) lies. This links win with Thompson, Strickland and Gamble (2007, p227) belief that there are four strategic issues relevant to competing across national boundaries. Issues are, whether to customise a company is offering in each different country to the taste of products. Implement the basic competitor strategy in all countries or fit them to specific markets and conditions depending on competition circumstances. Locate company's production facility(s), distribution, and customer service operation in order to gain greatest location advantages, and lastly share company's resource, capabilities in different country, to ensure competitive advantage. These are the factors to consider developing a global strategy.
When considering uniform versus localised strategy is the transferability of a product's/service's/company's competitive advantage(s), means identifying the factors behind the competitive advantage. This can be location specific such as low cost labour, the quality of infrastructure, or technological, or brand name or a company's internal resources and capabilities.
Empirical evidence suggests that it is usually easy to recreate technological, brand name and most other organisational capability advantages in a new international location, given enough time.
Uniform strategy, standardisation, and national adaptation
In adapting a uniform global strategy, there are many associated cost savings and potential benefits. One of the key concepts of a uniform strategy is standardisation and the ability to standardise not only products but also to transfer other competitive advantages.
Theodore Levitt was a renowned famous supporter of standardisation and one uniform global market. Standardisation can be an easy and quick success as products/services stay the same. Many argue that it is important to have some sort of standardisation of a product when entering a new international market in order to have an existing competitive advantage, but there is much debate whether this applies in all, some, or few circumstances.
Theodore Levitt believed that organisations that operate and compete on only a national basis are vulnerable to attack from companies that treat the world as a single global market. His main argument surrounds scales of economies and companies producing standardised products (at a ...
Cite this document
(“Strategies in Action Coursework Example | Topics and Well Written Essays - 4250 words”, n.d.)
Retrieved from https://studentshare.net/business/302273-strategies-in-action
(Strategies in Action Coursework Example | Topics and Well Written Essays - 4250 Words)
“Strategies in Action Coursework Example | Topics and Well Written Essays - 4250 Words”, n.d. https://studentshare.net/business/302273-strategies-in-action.
The company wants to expand their businesses at China and increase its market share in the next 24 months. The company specialises in the field of prosecuting, licensing, trademarks and copyrights have a great potential at China as the growing grey market in the region are directly affecting the business for many in the country.
Therefore, it should come as no surprise when our fine veterans come home, sometimes disabled, and in need of a job. They have been our defenders in our time of need, who never abandoned us even when it meant putting their own lives and limbs on the line.
However, one ought to be under constant surveillance of a tutor, master or a coach whereby he or she receives instructions and directives concerning tackling varied tasks supposed to augment self expertise (Schon, 1996). The best illustration of this practice is evident mostly in architectural studios where due to varied creativity involved in coming up with excellent products the trainee engages in extremely challenging ventures.
The concept of globalization rested on the unprecedented advances registered in the fields of communication and information technologies which immensely helped shrink the world into a compact global market place. With these advances the information is available on momentous scale on the World Wide Web.
Six organisations have been referred to, which have vacancy for the marketing jobs. The six organisations are Barclays Corporate, Media Agency, Coca-Cola, Mitchells & Butlers, BT and Jaguar Land Rover. The report will progress with
There many ways a parole officer can create, maintain and enhance his professional network, some of the strategies for this purpose are enlisted below;
These activities are important because customer care
firmative action regarding minorities in society in connection livelihood inside the U.s, veteran inclination for open vocation have been intrinsic to edgy effects, visually challenged and barely custom-made exercises inside the states. Work in the U.s has been dependent upon