Irish Ferries Strategic Management

Case Study
Pages 12 (3012 words)
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This section analyses of the company Irish Ferries, its goals, objectives, competitiveness, and strategies. The report also explores its business environment, and tries to identify its critical success factors.
Irish Ferries is part of the Irish Continental Group plc., a public limited company incorporated in Ireland.


It has invested over 500 million (Irish Ferries 2) in new fleet and port facilities, and has the most modern fleet in Europe. The fleet includes the Ulysses (world's largest car ferry), the Dublin Swift (high speed catamaran), the Isle of Inishmore, and the luxurious Oscar Wilde. During 2007, Irish Ferries carried 1.57 million passengers, and 405,000 cars with a total number of 4,289 sailings.
For eight years in a row, Irish Ferries has been voted Ireland's "Best Ferry Company". Its motto is "The Low Fares Ferry Company", reflecting its determination to offer customers the very best value ferry fares.
Taxation rates are mostly uniform across EU; double taxation avoidance treaty amongst most countries. However, differences exist in VAT rates; can be minimized by setting up a multi-national corporation structure.
The company sources services from several suppliers, whose collective bargaining power is not expected to be high. The company also sources high quality shipping equipment and spares from suppliers. Since these equipments (and especially spares) can be sourced only from limited sources, suppliers would posses some bargaining power. The overall bargaining power of suppliers is Medium-Low.
The customers are not organized in groups, and are not expected to have strong col ...
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