StudentShare solutions
Triangle menu

Irish Ferries Strategic Management - Case Study Example

Nobody downloaded yet

Extract of sample
Irish Ferries Strategic Management

1.4 PESTLE Analysis:


Political
No adverse legislation in Ireland/ EU. Adverse legislations not expected in future.
Possibility of government subsidies to some routes in future.
Future legislation in foreign countries could benefit local ferries.
The company operates in peaceful zone; threat due to war and conflict is minimal.
Inter-country relationships are generally supportive; no major threat expected.
Economic
Global economic situation is adverse. Effect is less severe in EU; situation could improve in 18 months.
This could be an opportunity as users may prefer low cost ferries, which benefits Irish Ferries.
The customer segment varies from general industrial cargo to leisure travel; as such, business risk is diversified.
Taxation rates are mostly uniform across EU; double taxation avoidance treaty amongst most countries. However, differences exist in VAT rates; can be minimized by setting up a multi-national corporation structure.
Interest and exchange rate differences between EU countries (European Central Bank).
Social
Roll-in roll-out segment promotes the trend of travelling with cars.
Consumer attitudes/ opinions and media views positive.
Established low cost plus quality brand image; "Best Ferry Company" eight years in a row.
Management style/ work culture of the company is professional.
Technological
The company has invested heavily state-of-the-art vessels.
The company provides web-based booking option to leverage sales.
Future bridge/ under water tunnel between Ireland England is a threat.
Technological advancement in operational aspects can generate more value.
Strategic tie-up with partners to enable seamless travel between Ireland and EU.
Legal
Changes in laws can affect business. However, no adverse laws...
It has invested over 500 million (Irish Ferries 2) in new fleet and port facilities, and has the most modern fleet in Europe. The fleet includes the Ulysses (world's largest car ferry), the Dublin Swift (high speed catamaran), the Isle of Inishmore, and the luxurious Oscar Wilde. During 2007, Irish Ferries carried 1.57 million passengers, and 405,000 cars with a total number of 4,289 sailings.
For eight years in a row, Irish Ferries has been voted Ireland's "Best Ferry Company". Its motto is "The Low Fares Ferry Company", reflecting its determination to offer customers the very best value ferry fares.
Taxation rates are mostly uniform across EU; double taxation avoidance treaty amongst most countries. However, differences exist in VAT rates; can be minimized by setting up a multi-national corporation structure.
The company sources services from several suppliers, whose collective bargaining power is not expected to be high. The company also sources high quality shipping equipment and spares from suppliers. Since these equipments (and especially spares) can be sourced only from limited sources, suppliers would posses some bargaining power. The overall bargaining power of suppliers is Medium-Low.
The customers are not organized in groups, and are not expected to have strong col ...Show more

Summary

This section analyses of the company Irish Ferries, its goals, objectives, competitiveness, and strategies. The report also explores its business environment, and tries to identify its critical success factors.
Irish Ferries is part of the Irish Continental Group plc., a public limited company incorporated in Ireland…
Author : beckeradrienne
Irish Ferries Strategic Management essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Irish Ferries Strategic Management"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

STRATEGIC MANAGEMENT
CASE No. 1 The use of the manager to gather the information about the overall increased effectiveness of the organization shows Appreciative inquiry. Appreciative inquiry is about knowing what the best part of your organization is and then working on it to improve it further.
6 pages (1500 words) Case Study
STRATEGIC MANAGEMENT
By virtue of the definition of the term “Core Competency”, one may think that any specialized skill be classified as core competencies for organizations. However, that is not the case rather only those specialized skill which are being developed very long period of time by companies can only be considered as core competencies.
4 pages (1000 words) Case Study
STRATEGIC MANAGEMENT
However, it is to be believed that core competencies or competitive advantages are being achieved through practices very long period. Therefore, the study has considered historical background and long term strategic resouce based benefits of Microsoft Corp in order to understand its actual business position in modern world.
3 pages (750 words) Case Study
Strategic Management: Strategic Choices
Main products of the company are printers, personal computers, network management software, high end servers etc. Company is operating its business globally in several areas like printing, computing, digital imaging. Beside this, the company is also providing software and services.
4 pages (1000 words) Case Study
Strategic Management of Ryanair
(Yan Mei - Guihang Guo and Riaan Barnard, 2005) The existing rivalry between the two major budget airlines (Ryanair and Easyjet) is comparatively lower as both have strategically avoided the direct competition by choosing not to serve the same sectors and routes.
10 pages (2500 words) Case Study
Strategic management
It was quite difficult to make Ryanair profitable until its management was taken over by Michael O'Leary. Michael O'Leary proved to be a good leader and entrepreneur. He took some very unpopular and decisions, but most of them proved more than useful for the company.
14 pages (3500 words) Case Study
STRATEGIC MANAGEMENT
The technology sector is observed to be dynamic and is undergoing modifications at a rapid pace. The sector is subject to constant development that emerges from high-level research and invention. It has also encountered dramatic
16 pages (4000 words) Case Study
Strategic management
The company focused on producing high quality shoes and other sports wear whose sales were promoted through “guerilla” marketing. This proactive approach resulted into increased 1998 revenues of $9.6 billion. Nike cements its business-level strategy with corporate
1 pages (250 words) Case Study
Strategic Management
ility-scale power generation and fuel displacement Hybrid Systems, striving to achieve environment, economic and budget friendly solar electricity worldwide. The company operates in two segments: i.e. designing, manufacturing and selling solar modules (component segment) and
18 pages (4500 words) Case Study
Strategic management
The main strategy for the company is to provide goods for the newly educated people with a strong aim of creating consistent customers. Also, the company sells goods at reasonable prices. The main industry
1 pages (250 words) Case Study
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment