StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Case Study example - Marketing communications

Only on StudentShare
Case Study
Pages 12 (3012 words)
Introduction In the cutthroat world of business, sustainable advantage is an oxymoron. Competition is worldwide, products are getting commoditized, and customers enjoy an overabundance of choices. And yet, particular business firms stand above the multitude of profit-generating corporations…

Extract of sample

These leaders thrash their competition through superior customer insights that have been translated into compelling value propositions and superior customer experiences.
Marketing has never been more significant as business firms scuffle and skirmish to differentiate themselves from competitors and obtain organic growth and financial success. Some of the world's most revered business corporations that include GE, Microsoft, and Intel, recognise the importance of marketing as a top line growth driver.
At GE, where marketing was the "lost function" under Jack Welch, Jeff Immelt has invigorated the marketing organisation. At Microsoft, Steve Ballmer repeatedly stressed the marketing organization's lead role in making the company's "value propositions shine through for customers." And at Intel, Paul Otilleni fundamentally and drastically departed from the engineering-driven mindset of relentlessly increasing microprocessor speed to a marketing-led approach designing microprocessors for specific customer end-use applications like mobility and entertainment. While marketing is more influential and strategic at a few firms, the state of marketing at most firms is lacking. There are two evident problems with how marketing is practiced today-the role of the marketing organisation and the value that marketing is perceived to add to the firm's bottom line. ...
Download paper
Not exactly what you need?

Related papers

Marketing Communications
This not only allowed compliance with the marketing plans, but also succeeded in directly addressing the issue of consumer behaviour. This study emphasizes on the strategic significance of communication and the long term effect on the consumers. In this study, one of the biggest telecommunication companies of UK, O2, has been chosen to evaluate its communication mix. In addition, a comparative…
10 pages (2510 words)
Marketing Plan Master Case Study
The electric motors based drive is suitable for low speed driving and hence is suitable for city roads while the petrol based drive is suitable for high speed rides on highways. The combustion engines charge the batteries during the ride and hence external charging is not required.…
10 pages (2510 words)
Corporate Communications Case Study
In the first instance Tesco's internal communication strategy is based on a vertical manager-to-subordinate hierarchical flow and thus a series of constraints concerning effective communication flow can be noticed. Structural constraints are the most formidable of them all and therefore the company ought to put in place far reaching changes. These changes include a reorientation of the…
10 pages (2510 words)
Marketing Communications Plan Case Study
Once Zara have carefully analysed the internal and external business environment and critically examined the industry in general the most suitable marketing strategies will be selected and these strategies will be administered by effectively and continually monitoring external threats and opportunities and revising internal efficiency procedures.…
15 pages (3765 words)
Marketing Report Case Study
The current revolution of information and communication technologies is changing our business environment drastically: new technologies influence the way we organize our work and the environment in which we compete, introducing new rules and new relative powers among incumbents, newcomers and even entire markets. This complex, evolving environments are referred to as new technology playgrounds…
12 pages (3012 words)
Marketing communications Essay
These mediums have driven out various methodologies to be implemented as marketing communication trends. Marketing communications have also been upgraded to integrated marketing communications. Technology has enabled the producers to integrate various communications methods to obtain effective branding of products. A right branding methodology needs to be implemented. This perfect scheme of…
18 pages (4518 words)