StudentShare solutions
Triangle menu

Marketing communications - Case Study Example

Not dowloaded yet

Extract of sample
Marketing communications

These leaders thrash their competition through superior customer insights that have been translated into compelling value propositions and superior customer experiences.
Marketing has never been more significant as business firms scuffle and skirmish to differentiate themselves from competitors and obtain organic growth and financial success. Some of the world's most revered business corporations that include GE, Microsoft, and Intel, recognise the importance of marketing as a top line growth driver.
At GE, where marketing was the "lost function" under Jack Welch, Jeff Immelt has invigorated the marketing organisation. At Microsoft, Steve Ballmer repeatedly stressed the marketing organization's lead role in making the company's "value propositions shine through for customers." And at Intel, Paul Otilleni fundamentally and drastically departed from the engineering-driven mindset of relentlessly increasing microprocessor speed to a marketing-led approach designing microprocessors for specific customer end-use applications like mobility and entertainment. While marketing is more influential and strategic at a few firms, the state of marketing at most firms is lacking. There are two evident problems with how marketing is practiced today-the role of the marketing organisation and the value that marketing is perceived to add to the firm's bottom line. ...Show more

Summary

Introduction In the cutthroat world of business, sustainable advantage is an oxymoron. Competition is worldwide, products are getting commoditized, and customers enjoy an overabundance of choices. And yet, particular business firms stand above the multitude of profit-generating corporations…
Author : beatricegreenho
Marketing communications Case Study essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Marketing communications Case Study"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Plan Master Case Study
In this context, hybrid cars were tested on the roads whereby a different market of such cars is already established. Hybrid cars commonly use two types of engines - internal combustion engines (most commonly petrol driven but Diesel variants are also introduced) and electric motors that are powered by internal batteries.
10 pages (2500 words) Case Study
Strategic Marketing Master Case Study
Its primary national competitor, Coop, operates alongside the same market philosophy as does Migros and has as much credibility. While Migros dominates Coop insofar as prices are concerned, the latter is more adept at the exploitation of aggressive promotional strategies as which allow it to retain its status as a tough competitor despite price differentials.
12 pages (3000 words) Case Study
Business Communications Case Study
Therefore when ever a person sees the logo, the image of crockery, cups and mugs would immediately come to mind. During my college life I encountered a perplexing situation that caused me two sleepless nights. Money was always an issue during college life and with the little I could make, I had to support my ailing mother too.
7 pages (1750 words) Case Study
Marketing Communications Plan Case Study
When establishing a re-birthed marketing plan every aspect of the marketing plan must be critically examined and thoroughly researched. This consists of examining market research, auditing business and current situation (situation analysis) and carefully scrutinising the soft drink industry and possibilities for Zara in the market.
15 pages (3750 words) Case Study
Marketing Report Case Study
However, Varey (2001) postulates that integrated marketing is a paradigm shift towards more personalised, customer-oriented, technology-supported marketing systems. Global marketing is marketing on a world wide scale reconciling or taking commercial advantage of global operational differences and opportunities in order to arrive at predefined organizational objectives while creating uniqueness.
12 pages (3000 words) Case Study
Marketing Communication College Case Study
We analyze the Dermacare Case Study gleaning from relevant observations and market theory to formulate our new strategy. We propose a marketing strategy based on market analysis and consumer behavior. To evaluate the effectiveness of previous marketing expenditures, we analyze the market in which Dermacare operates.
4 pages (1000 words) Case Study
E-communications and Marketing
Amazon uses the internet as the main advertising/ selling point for these books. E communication is the use of internet and other electronic media for purposes of communication. This has been integrated into today's systems especially with the acceptance and rapid use of the internet which has simply brought a revolution on how things are done.
10 pages (2500 words) Case Study
McDonalds Marketing Communications
What is the importance of the marketing strategies to the McDonalds organization and how are they implemented in the real market to compete with the competitors. By many people, it is believed that McDonald is the food empire, which was founded because of sales representative from the location of Oak Park situated in Illinois.
24 pages (6000 words) Case Study
Case study of marketing
The company has diligently strived toward the well being of its stakeholders as well as the general community, and managed to balance it with increased profitability, year after year. Nestle has shown high level of commitment to various causes which is apparent
16 pages (4000 words) Case Study
Digital Marketing Case Study 4
Majority of UK population have monthly income within range of £200 to £300. This has been elaborated in figure 1. Income distribution in recent years clearly portrays lifestyle changes of consumer market segment. They are inclined towards
5 pages (1250 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT