StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Case Study example - Marketing Management

Only on StudentShare
Case Study
Pages 12 (3012 words)
Xstrata is a global mining giant based out of Switzerland and has operations in 18 countries spread over 5 continents. This report aims at demystifying the concepts of Marketing Management with the help of a real life case study. The chosen company is Xstrata plc…

Extract of sample

Xstrata is an internationally renowned mining company with its headquarters at Zug in Switzerland. It is world's fourth largest producer of copper. Xstrata is a member FTSE 100 Index and listed on both the London Stock Exchange and the SWX Swiss Exchange. Glencore is a 40 percent stakeholder of Xstrata. It started operation in the year 1926 as an infrastructure and electricity projects concern in the land of Latin America. In the beginning of its life span, it diversified into mining and disposed of its non-core business. In the recent past, Xstrata doubled in size after the takeover of Australian copper, zinc and coal miner MIM Holdings. However it lost to the world's biggest mining company, BHP Billiton in a bid for another Australian miner, WMC Resources. In the year 2005, Xstrata acquired 19.9 percent stake in a diversified Canadian mining company producing copper, nickel, aluminum and zinc called Falconbridge Limited. Later in 2006 it purchased the remaining 80 percent of Falconbridge. The last year Xstrata Coal, based in Sydney successfully acquired Anvil Hill Coal Mine from Centennial Coal Company.
At present Xstrata caters to seven major international markets viz., copper, coking, coal, thermal coal, ferrochrome, cooking coal, thermal coal, nickel, vanadium and zinc. It has also ventured into the platinum group metals business and other more popular metals like gold, silver, cobalt and lead. (Xstrata plc, 2008 A)
Xstrata s ...
Download paper
Not exactly what you need?

Related papers

Marketing Management
Therefore, to prevent others from preying on a new product idea, entrepreneurs must seek legal protection for their great ideas. One can seek nondisclosure agreement to protect trade secrets. Similarly, there are other legal protection mechanisms such as patents, registered design, trademark, copyright and licensing among others that can be used to protect unique ideas. The nature of the product…
4 pages (1004 words)
Marketing Management
Moreover, the promotions presented by the management of Coca-Cola for the drinks are also quite fascinating and effective for the individual that acted as a boon for the growth and development of the organization in the market of North Korea as compared to other rival players (The Coca-Cola Company, 2013). Customer Analysis From the below presented graph, it might be clearly described that,…
10 pages (2510 words)
Marketing Management and Strategies
The main focus of the hospitality sector is to adopt the differentiation strategy and technology focus to achieve competitive advantage. A lot of innovative practices are introduced and customer service and value added service play a major role in the hospitality industry. This paper will discuss the differentiation and technology focus strategies adopted in the hospitality enterprises. Some of…
12 pages (3012 words)
Marketing management in pratice
Perfumes are a multibillion industry with many big and small players vying for the market space. Fragrance forms the critical component of perfumes. According to Williams and Curtis (2006) researchers have established a variety of roles for marketing people, which includes;…
10 pages (2510 words)
MSc International Marketing Management
The central component is still people. All the expertise and products in the world can never substitute that one precious human resource.…
4 pages (1004 words)
Marketing Management Campaign
For this reason, different marketing concepts have been developed in order to enable a company to have a better way of increasing its profitability and market shares.…
8 pages (2008 words)