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Brand Development - Case Study Example

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Brand Development

Using the concept of the Thai workers along with some modifications in the taste have led to the evolution of one of the most successful energy drinks introduced in the market. Actually, the name was also patterned after a popular Thai drink. Since its release, the product has gained considerable rate of success. From the classic flavour, Red Bull today is produced In different versions catering the needs of various market segments.
The product that served as the blueprint of Red Bull was prominently consumed in rural areas. Red Bull, however, attempted to penetrate urban markets and industrialised locations. The target of Red Bull innovators was to inform the working world of the energy drink's existence. Eventually, Red Bull has become a popular choice among individuals who require sustained energy during the course of their work.
The main of components of Red Bull includes taurine, glucuronolactone, caffeine, and b-group vitamins. Taurine is a conditionally essential amino acid occurring naturally in human bodies. Basically, there are certain situations wherein taurine becomes as effective component. Glucuronolactone, however, exists in a form of a carbohydrate and serves as a vital facilitator of bodily waste elimination. ...Show more

Summary

The name Red Bull was derived from an Austrian carbonated soft drink and has become a recognisable brand in the market. From its humble beginnings, the product has become an important product in the industry of beverages. The product has been sold in 120 countries and it was estimated that approximately 2 billion cans were sold…
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